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Complete Product Requirements & Guidelines Document

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1. PLATFORM OVERVIEW

What is Nexgate Events?

A social commerce-integrated event management platform where events and products live together,together drivingin eachone other's growth.ecosystem.

The Problem We Solve

For Hosts:

  • Slow payouts (5-7 days standard)days)
  • High fees (8-15%)
  • Events disconnected from products
  • Complex ticket management
  • Need multipleLimited check-in devices

For Attendees:

  • Events discovered through spam, not friendsspam
  • Tickets scattered across appseverywhere
  • Can't see which friends are going
  • No product connection

The Nexgate Solution

For Hosts:

  • ✅ 48-hour payout (fastest in industry)
  • ✅ 10% platform fee (transparent)
  • ✅ AttachLink products to events (unlimited)
  • ✅ Simple per-tier pricing
  • ✅ Unlimited scanner devices
    • (no
  • ✅ appCoupon needed)code system
  • ✅ Social feed discovery

For Attendees:

  • ✅ Discover through friends
  • ✅ One QR per ticket
  • ✅ ExclusiveShop productevent accessproducts
  • ✅ Hybrid options (physical/online)
  • ✅ Mix free & paid tickets
  • ✅ Use coupon codes

2. CORE PHILOSOPHY

The 7 Unbreakable Laws

1. One Ticket = One Unique QR Code

Every ticket has its own cryptographically signed QR code.

  • Prevents fraud
    • fraud,
  • Perfectperfect tracking
    • tracking,
  • Worksworks offline
offline.

2. 48-Hour Payout Rule

Host receives money 48 hours after event ends. Period.

  • Builds trust
  • Improves cash flow
  • Competitive advantage

3. Social Commerce First

Events ARE products. They live in the same feed.

  • Events drive product sales
    • sales,
  • Productsproducts drive event attendance
  • Network effects
attendance.

4. Hybrid Events, Hybrid Pricing

Physical ≠ Online. Different experiences = different prices.

  • Maximizes revenue
  • Increases accessibility
  • Clear value for each

5. Per-Tier Pricing Freedom

Each tier decides: FREE or PAID. No global toggle.

  • Mix free + paid tiers
  • Maximum flexibility
  • Simple logic
freely.

6. Device Linking for Scanners

No accounts needed. Generate link → Scan with any device.device → Revoke anytime.

  • Unlimited check-in points
  • Works on any phone/tablet/kiosk
  • Instant setup
  • Revocable access

Minimum 3 photos. Events with photos get 3x more bookings.

  • Social proof
  • Shows venue/vibe
  • Builds trust

3. USER ROLES

Host (Event Creator)

Who they are:

  • Content creators, fitness instructors
  • Brands, workshop hosts
  • Community organizers

What they can do:

  • Create/edit/delete events
  • Set ticket pricing & tiers
  • AttachLink unlimited products
  • Generate scanner links
  • Create coupon codes
  • View analytics
  • Receive payouts
  • Respond to reviews

Attendee

Who they are:

  • Event ticket holders
  • Product shoppers
  • Community members

What they can do:

  • Browse/search events
  • Purchase tickets (with coupons)
  • Transfer tickets
  • Check-in with QR
  • Leave reviews
  • AccessShop event products
  • Share events

Scanner Device (No Account)

What it is:

  • Any device with scanner link
  • Phone, tablet, kiosk, custom hardware
  • No Nexgate account needed

What it can do:

  • Scan QR codes for (specific event onlyonly)
  • Show check-in confirmation
  • Display real-time count
  • Work offline

4. EVENT TYPES

One-Time Event

Description: Single date, fixed capacitycapacity.

Use cases:

  • Product launches
    • launches,
  • Pop-uppop-ups, shops
    • workshops,
  • Workshops
  • Concerts
concerts

Example:

Fashion Launch Party
March 15, 2025, 7:00 PM
Wynwood Gallery, Miami
$25 General, $50 VIP
100 capacity

Recurring Series

Description: Repeats weekly/monthlymonthly.

Use cases:

  • Yoga classes
    • classes,
  • Networkingnetworking meetups
  • Fitnessmeetups, bootcamps

Configuration:

  • Repeat: Weekly/Bi-weekly/Monthly
  • Days: Mon, Wed, Fri
  • End: Never/After X times/End date
  • Preview next 6 occurrences

Example:

Sunday Morning Yoga
Every Sunday, 8:00 AM
Started March 1, 2025
$25 per class
30 capacity per class

Multi-Day Event

Description:Multiple Multipleconsecutive days, same ticketticket.

Use cases: Festivals, retreats, conferences

  • Festivals
  • Retreats
  • Conferences

Features:

  • Same QR works all days
  • Track attendance per day
  • Allow re-entry each day

Example:

Wellness Retreat
March 15-17, 2025 (3 days)
Bali Resort
$450 (all 3 days)
50 capacity

Location Types

In-Person Only

  • Google Maps address
  • Hide(always address until 24-48h beforevisible)
  • Parking info (optional)
  • Venue capacity

Online Only

  • Zoom/Google Meet/Custom
  • Link revealed after purchase
  • Unlimited or limited capacity
  • Recording access (optional)

Hybrid (Physical + Online)

  • Separate pricing for each
  • Different capacities
  • Different benefits
  • Independent tracking

5. TICKET SYSTEM

Per-Tier Pricing (Core Concept)

No global "free or paid" toggle!

Each tier independently decides: FREE or PAID

No global toggle. Maximum flexibility.

Creating Ticket Tiers

Every tier has:

  1. Name - "VIP", "General", "Economy"
  2. Pricing - ○ FREE or ○ PAID $[__]
  3. Capacity - How many available
  4. BenefitsDescription - What's included

Example: In-Person Event

HOST CREATES:

TIER 1: Economy
- Pricing: ● FREE
- Capacity: 30
- Benefits:Description: Standing room, general entry

TIER 2: Regular
- Pricing: ● PAID $35
- Capacity: 20
- Benefits:Description: Reserved seat, drink, gift bag

TIER 3: VIP
- Pricing: ● PAID $75
- Capacity: 10
- Benefits:Description: Front row, meet & greet, merch

SYSTEM DISPLAYS:
"FREE & PAID OPTIONS"
"From FREE to $75"
Total capacity:Total: 60 tickets

Example: Hybrid Event

PHYSICAL TICKETS:

TIER 1: Standard In-Person
- Pricing: ● PAID $40 - Capacity:· 25 capacity
- Benefits: Entry, seating, refreshments

TIER 2: VIP In-Person
- Pricing: ● PAID $85 - Capacity:· 10 capacity
- Benefits: Front row, meet & greet

ONLINE TICKETS:

TIER 1: Basic Virtual
- Pricing: ● FREE - Capacity:· Unlimited
- Benefits: Livestream only

TIER 2: Premium Virtual
- Pricing: ● PAID $20 - Capacity:· 100 capacity
- Benefits: HD stream, recording, Q&A

SYSTEM DISPLAYS:
"Physical & Online Available"
Physical: $40-$85
Online: FREE or $20

Ticket Purchase Flow

Single Tier Purchase

1. Select tier: "VIP ($75)"
2. Quantity: 2
3. Enter names for each
4. Apply coupon (optional)
5. Payment: $150
5.6. 2 unique QR codes sent

Mixed TiersTier (Free + Paid)Purchase

1. Select "Economy (FREE)" × 2
2. Add "VIP ($75)" × 1
3. Enter 3 names
4. Apply coupon: "FRIEND20" (-$15)
5. Payment: $7560
(only VIP charged)
5.6. 3 unique QR codes sent

QR Code Structure

Each QR contains:

  • Unique ticket ID
  • Event ID
  • User ID
  • Tier ID
  • Cryptographic signature
  • Cannot be forged
  • Works offline

Special cases:

  • Multi-day: Same QR, multiple scans
  • Recurring: Class pack tracking
  • Transferred: New QR for new holder

6. HYBRID EVENTS & PRICING

Why Hybrid Matters

Physical ≠ Online

    =
  • Different experiences
  • Different value
  • Different pricing

Host Setup

STEP 1: Choose ● Hybrid

STEP 2: Physical Tiers
Economy: FREE, 20 capacity
Premium: $50, 15 capacity

STEP 3: Online Tiers
Basic: FREE, Unlimited
Premium: $20, 50 capacity

Attendee ViewSelection

STEP 1: Choose Type
● In-Person  ○ Virtual

STEP 2: Choose Tier
[IfBased In-Personon selected]selection]

Physical:
💚 Economy - FREE
⭐ Premium - $50

[If Virtual selected]Virtual:
💻 Basic - FREE
💻 Premium - $20

Analytics Split

Physical: 30 attendees, $600 revenue
Online: 130 attendees, $860 revenue
Total: 160 attendees, $1,460 revenue

7. SCANNER SYSTEM (DEVICE LINKING)

RevolutionaryHow ApproachIt Works

No app needed.app. No accountaccount. needed.Any device.

Creating Scanner Links

EVENT DASHBOARD → [+ Add Scanner]

Device name: "Front Desk iPad"
Expires: ● After event  ○ Custom

○ Never

[Generate Link]

RESULT:→ Link: nexgate.app/scan/abc123xyz
→ QR code to share
→ Valid only for this event only

Using Scanner

On ANY device:

Scanner shows:Interface:

┌─────────────────────┐
│ NEXGATE SCANNER     │
│ Beach Yoga - Mar 16 │
├─────────────────────┤
│ [CAMERA VIEW]       │
│ Point at QR code    │
├─────────────────────┤
│ 28/60 checked in    │
│ [Flash] [Search]    │
└─────────────────────┘

Successful scan:Success:

✓ Emma Wilson
Ticket: #2847
Tier: VIP ($75)
First-time attendee!time! 🎉

Auto-advancing in 2s...

Features

Works Online:

  • Real-time validation
  • Live updates across devices
  • Full ticket details

Works Offline:

  • Cryptographic validation
  • StoresLocal check-ins locallystorage
  • Syncs when online
  • No degradation

Security:

  • Link auto-Auto-expires
  • Revoke anytime
  • Event-specific only
  • Activity tracking

Use Cases

Small Event:

  • Host uses phone
  • 10 seconds setup

Medium Event:

  • 3 volunteers with phones
  • Send link via SMS
  • Multiple entry points

Large Event:

  • 5 iPads at entrances
  • Kiosk mode
  • Professional setup

Recurring Series:

  • Permanent iPad at studio
  • Never-expire link
  • Works every class

8. PRODUCT INTEGRATION (SIMPLIFIED)

EventsAttach →products Productfrom salesyour Productsshop →or Eventany discoveryshop Bothon →Nexgate. NetworkUnlimited effectsproducts.

AttachingAdding Products

CREATEEVENT EVENTDASHBOARD → Attach Products (maxTab

5)[+ PRODUCTAdd Product from My Shop]
[+ Add by Product Link]

OPTION 1: YogaFrom MatYour -Shop
Regular:→ $65Browse -your Badge:products
💰→ 15%Select offany/all
for→ attendees[Add -Selected]

Available: Before, during, after event
- Sale price: $55.25

PRODUCTOPTION 2: WorkshopBy RecordingLink
-→ Price:Paste: $10nexgate.com/products/yoga-mat
-→ Badge:System 🔓fetches Unlockeddetails
after→ attending[Add - Available: After event only

PRODUCT 3: Water Bottle
- Price: $15
- Badge: 🎁 Free with VIP ticket
- Available: At event (pickup)Product]

ProductManaging BadgesProducts

🎫 Available at event - Buy at venue ⚡ Event exclusive - Attendees only 🎁 Free with ticket - Included in price 💰 Discounted - Special attendee pricing 🔓 Unlocked after - Access post-event ⏰ Limited time - Time-bound offer

Display on Event Page

Before event:

SHOP EVENTATTACHED PRODUCTS (12):

📸 Yoga Mat - $55.2565
   (15%From: off)
💰 Attendee discount@yogagear
   [Pre-Order]Remove]

📸 RecordingWater Bottle - $1015
   🔓From: UnlockedYour after you attendShop
   [LearnRemove]

More][+ Add More Products]

Can add/remove anytime:
✓ Before event
✓ During event
✓ After event

Display to Attendees

AfterOn eventEvent (attendees only):Page:

EMAIL:EVENT "🎉MARKETPLACE

You've📸 unlockedYoga access!"Mat - $65
   by @yogagear
   [View Product]

📸 Water Bottle - $15
   by @sunstudio
   [View Product]

📸 Workshop Recording - $10
   Advancedby Course@sunstudio
   -[View $50Product]

+ View All Products (50%9 OFF)more)

Next[Browse Event VIPMarketplace - $20

Code: BEACHYOGA15
Valid 48 hours

[Shop Now]→]

Shows first 3-5 products, then "View All"

Event Marketplace Page: Full grid of all attached products (unlimited)

ImpactThat's It!

EventsSimple with products attached:rules:

  • 51%✅ higherAttach revenueunlimited products
  • 3x✅ socialYours sharingor others' shops
  • Better✅ retentionAdd/remove anytime
  • ✅ No timing restrictions
  • ✅ Display on event page
  • ✅ Users shop when they want

9. COUPON SYSTEM (NEW!)

Generate Discount Codes

Create coupon codes for ticket discounts.

Creating Coupons

EVENT DASHBOARD → Coupons Tab

[+ Create New Coupon]

┌─────────────────────────────────────┐
│ CREATE COUPON                       │
├─────────────────────────────────────┤
│ Coupon code:                        │
│ [EARLYBIRD2025]                     │
│                                     │
│ Discount type:                      │
│ ● Percentage: [20]%                 │
│ ○ Fixed amount: $[__]               │
│                                     │
│ Applies to:                         │
│ ☑️ All ticket tiers                 │
│ ☐ Specific tiers only               │
│                                     │
│ Usage limit:                        │
│ ● Unlimited uses                    │
│ ○ Limited: [100] total uses         │
│ ○ One use per customer              │
│                                     │
│ Valid period:                       │
│ Start: [March 1, 2025]              │
│ End: [March 10, 2025]               │
│ ○ No expiration                     │
│                                     │
│ [Create Coupon]                     │
└─────────────────────────────────────┘

Managing Coupons

ACTIVE COUPONS (3):

┌─────────────────────────────────────┐
│ EARLYBIRD2025                       │
│ 20% off all tickets                 │
│ Used: 23 times                      │
│ Valid until: Mar 10                 │
│ [Copy Code] [Edit] [Disable]       │
└─────────────────────────────────────┘

┌─────────────────────────────────────┐
│ FRIEND50                            │
│ $5 off all tickets                  │
│ Used: 7/50 times                    │
│ No expiration                       │
│ [Copy Code] [Edit] [Disable]       │
└─────────────────────────────────────┘

┌─────────────────────────────────────┐
│ VIP100                              │
│ $10 off VIP tier only               │
│ Used: 2/10 times                    │
│ Valid until: Mar 15                 │
│ [Copy Code] [Edit] [Disable]       │
└─────────────────────────────────────┘

Attendee Using Coupon

CHECKOUT

Order Summary:
VIP Ticket × 1          $75.00

Have a coupon code?
[EARLYBIRD2025        ] [Apply]

✓ Coupon applied: EARLYBIRD2025
Discount (20%):        -$15.00
────────────────────────────────
Total:                 $60.00

[Complete Purchase - $60]

Sharing Coupons

EARLYBIRD2025

[Copy Code] → "Copied!"

Share via:
[📧 Email] [📱 SMS] [📋 Copy Link]

Direct link with coupon:
nexgate.com/events/beach-yoga?coupon=EARLYBIRD2025

Coupon Analytics

COUPON PERFORMANCE

EARLYBIRD2025:
- Uses: 23
- Discount given: $345
- Revenue generated: $1,380
- Conversion boost: +15%

Top performers:
1. EARLYBIRD2025 (23 uses)
2. FRIEND50 (7 uses)
3. VIP100 (2 uses)

10. REVIEW SYSTEM

Collection Timeline

2 hours after event: "Quick rating ⭐" → 5-starTap tap5 stars

24 hours later: Full review request + incentives

1 week later: Final reminder

Review Form

RATE BEACH YOGA

Overall: ⭐⭐⭐⭐⭐ (required)

Quick ratings (optional):
Venue: ⭐⭐⭐⭐⭐
Instructor: ⭐⭐⭐⭐⭐
Organization: ⭐⭐⭐⭐☆

Value: ⭐⭐⭐⭐⭐

Tell us more: (optional)
[Amazing sunrise session...]

Add photos: [+] [+] [+]

Privacy:
● Public  ○ Anonymous  ○ Private

EARN:
✓ 50 points ($5 credit)
✓ 10% off next event
+ Add photos forPhotos: 100 bonus points

[Submit Review]

Display

⭐ 4.8 out of 5 (127 reviews)

BREAKDOWN:
⭐⭐⭐⭐⭐ ████████ 89%
⭐⭐⭐⭐☆ ███      8%

⭐⭐⭐☆☆ █        2%

MOST MENTIONED:
🌅 Great vibes (42)
🧘 Amazing instructor (38)

RECENT REVIEWS:

Emma Wilson ⭐⭐⭐⭐⭐
"TheMagical sunrise session was magical.session..."
📸📸📸
👍 12 helpful

↳ Host replied:Host: "Thank you Emma! 🙏"

Host Response

NEW REVIEW notification

Emma: ⭐⭐⭐⭐⭐
"Amazing session..."

[Respond]

Your response:
[Thank you Emma! Hope to 
see you next Sunday!]

[Post Response]

10.11. PAYMENT & PAYOUT

When Attendee Buys

1. Select ticket
2. Apply coupon ($75)optional)
2.3. Enter payment
3.4. Charge immediately
4.5. Funds → Escrow
5.6. Confirmation sent

Escrow System

Purchase (Mar 1)
→ Funds in escrow (protected)

Event happens (Mar 16, 7pm)Escrow → Event completesCompletes → Wait 48h → Payout

Timeline:
Mar 1: Ticket bought ($75) → Escrow
Mar 16: Event ends (7pm)
Mar 18: Payout (7pm, 48h later)

The 48-Hour Rule

Event End Time + 48 hoursHours later= (Mar 18, 7pm) → Funds released → Platform fee deducted (10%) → Net sent to host Payout

Payout Calculation

Simple:

SIMPLE:
Gross: $1,000
Platform fee (10%): -$100
Net payout:Net: $900

DepositedMIXED 48h after event

Mixed freeFREE + paid:

PAID: 
Free tickets:Free: 40 tickets (no revenue)
Paid tickets:Paid: 30 × $25 = $750
PlatformFee fee (on paid only:only): -$75
Net payout:Net: $675

WITH COUPONS:
Gross: $1,500
Coupons used: -$200
Platform fee (10% of $1,300): -$130
Net: $1,170

The 48-Hour Rule

Formula: Event End + 48 Hours = Payout

Examples:

  • Event ends Mar 16, 7pm → Payout Mar 18, 7pm
  • Multi-day ends Mar 17, 8pm → Payout Mar 19, 8pm
  • Recurring: Each class gets payout 48h after

Payout Dashboard

UPCOMING PAYOUTS:UPCOMING:
Beach Yoga - Mar 16
Payout: Mar 18, 7pm
Amount: $945
Status: ⏰ 32 hours32h left

COMPLETED:
Sunset Yoga - Mar 9
Paid: Mar 11, 6:30pm
Amount: $612.50
Status: ✓ Deposited

Refunds

Host-initiated:

Select
    

  • Full refund to attendee
    • 
[Issue Refund]

Full refund: $75

  • Platform fee non-refundable
    • 

  • Host absorbs:absorbs $7.50fee [Confirm]cost
    •

Automatic (event cancelled):

  • All attendees refunded
  • Full amount + platform fee
  • Nexgate absorbs cost
  • Within 24 hours

11. COMPLETE12. USER JOURNEYS

Journey 1: Host Creates Hybrid Event

DAY 1 - CREATING:

1. Emma logs in
2. [Create Event]
3. Upload cover + 2 gallery3 photos
4. Title: "Beach Yoga & Sunset"Yoga"
5. Category: Fitness
6. Location: ● Hybrid
7. PhysicalPhysical: tiers:FREE Economy:(20) FREE, 20 cap
   Premium:+ $40,40 15 cap(15)
8. OnlineOnline: tiers:FREE Basic:(∞) FREE, unlimited
   Premium:+ $15,15 50 cap(50)
9. AttachLink products: - Yoga matmat, recording
10. Create coupon: "EARLY20" (15%20% off)
- Recording (unlock after)

10.11. [Publish]
11.12. Share on Instagram

Time: 12 minutes

DAY 14 - EVENT DAY:
4pm:- Emma sets up
     GeneratesGenerate 2 scanner links
Sends- Send to iPad + volunteer
phone

5pm: Event starts
     Physical:- 28 check-insphysical Online:checked in
- 119 online joined
stream

7pm:- Event ends Total: 147 attendeessuccessfully

48 HOURS LATER:
7pm:- PayoutPayout: notification
     "$945 deposited"

Emma sees:deposited
- 24 reviews (4.9 stars)
- 18 product purchases
- 43 social shares

Journey 2: Attendee Discovers & Attends

MONDAY:

Sarah scrolling feed
Sees event card:→ "Beach Yoga - Mar 16"
"Emma +8 friends going"
"32/60 spots left"→ Taps →event

Event pagepage:

EVENT PAGE:→ Beautiful photos
→ 4.9 stars,stars
127 reviews
Friend Emma attending

Options:
Physical Premium: $40→ Virtual Premium: $15

Sarah:Checkout:
→ Apply coupon: "Can'tEARLY20"
go in person but→ $15 virtual!"→ Selects$12
Virtual Premium × 1

CHECKOUT:→ Apple Pay:Pay
$15
*Tap*
✓→ Done!

TicketEvent withday:
QR→ sent
Add to calendar
MeetingZoom link (1hopens
before)

SUNDAY 5PM:

Sarah joins Zoom→ 130 people online
Instructor→ on90-min beachsession
Follows along 90 mins
Asks question in Q&A→ Downloads recording

after

2 HOURShours LATER:later:
→ "Rate your experience ⭐"
Sarah:→ 5 stars
"Add details?"
"Loved virtual option! 
Instructor amazing! 🧘‍♀️"→ Earns 150 points
Email:→ "UnlockedBuys access!"
- Recording:recording: $10
- Advanced course: 50% off

Sarah buys recording

12.13. TECHNICAL REQUIREMENTS

Performance

Load times:

  • Event page: < 2s
  • Search: < 1s
  • Scanner: < 500ms
  • Payment: < 3s

Scalability:

Scalability

  • 10k concurrent users
  • 1k simultaneous purchases
  • 500 simultaneous scans

Availability:

Availability

  • 99.9% uptime
  • Zero-downtime deploys
  • < 4h recovery time

Security

Authentication:

  • OAuth (Google, Facebook, Apple)login
  • JWT tokens
  • 2FA (optional)

Data Protection:

  • AES-256 encryption at rest
  • TLS 1.3 in transit
  • PCI DSS compliant
  • GDPR compliant

QR Security:

  • SHA-256 signed
    • QR
  • Offline validation
  • Tamper-proof
  • Revocablesigning

Mobile

Optimization:

  • Mobile-first design
  • Touch-friendly (44×44px buttons)
  • Works on 3G/4G
  • Offline scanner
  • PWA support

Browser support:

  • Chrome 90+
  • Safari 14+
  • Firefox 88+
  • Mobile (iOS 14+, Android 8+)

13.14. BUSINESS RULES

Capacity

Hard limits:

  • Cannot oversell
  • Atomic transactions
  • Per-tier tracking
  • Sold-out states

Ticket Transfers

Allowed:

  • Before event starts
  • Unlimited transfers
  • New QR for recipient
  • Old QR invalidated

Not allowed:

  • During event
  • AfterDuring/after event

Check-In Rules

Standard:

  • One scan per ticket
  • Mark checked in
  • Prevent duplicates

Multi-day:

  • Same QR all days
  • Recurring: Track perclass day
    • usage

  • Allow

    Coupon daily re-entry

Rules

Recurring:Validation checks:

  • ClassCode packs trackedexists
  • "ClassNot 3 of 10 used"expired
  • MonthlyUsage unlimitedlimit not reached
  • Applies to selected tickets
  • Can be combined? (host setting)

Refund Policies

Host options:

  1. Full refund anytime
  2. Full until X days before
  3. Partial after deadline
  4. No refunds

Automatic:

  • Event cancelled → Full refund
  • Platform absorbs cost

14.15. SUCCESS METRICS

Platform Growth

Targets (Year 1):

  • Month 1: 50 events, 500 tickets
  • Month 6: 500 events, 10k tickets
  • Month 12: 2k events, 50k tickets

Key Metrics

Engagement:

  • View → purchase: 15%+
  • Repeat attendees: 40%+
  • Review rate: 40%+
  • Social share: 20%+
  • Coupon usage: 25%+

Revenue:

  • GMV growth
  • Platform revenue (10% of GMV))
  • Avg ticket price
  • Product attachment impact:revenue: +30% revenue

Quality:

  • Event rating: 4.5+ avg
  • Host retention: 60%+ create 2nd event
  • Scanner success: 99%+
  • Uptime: 99.9%+

15.16. IMPLEMENTATION ROADMAP

Phase 1: MVP (Months 1-3)

Must-Have:Build:

  1. Event creation (one-timeall + recurring)types)
  2. Hybrid pricing (physical + online)
  3. Per-tier pricing (free + paid mix)free+paid)
  4. Multiple ticket purchase
  5. Unique QR per ticket
  6. Gallery (3 photos minimum)min)
  7. Device linking scanner
  8. Product attachment (unlimited)
  9. Coupon system
  10. 48-hour payout
  11. Basic reviews
  12. Product attachment (up to 5)
  13. Feed integration

Success:

  • 50 events
  • 500 tickets sold
  • 4.0+ rating
  • <5% refunds

Phase 2: Enhanced (Months 4-6)

Add:

  1. Multi-day events
  2. Advanced analytics
  3. Ticket transfer
  4. Review filters
  5. Host response to reviewsresponses
  6. Attendee messaging
  7. EarlyAdvanced birdcoupons pricing(tiered, bundled)
  8. GroupProduct discountsmarketplace analytics

Success:

  • 200 events/month
  • 30% hybrid eventsadoption
  • 50% review rate

Phase 3: Scale (Months 7-12)

Add:

  1. Class packs (10-class bundles)
  2. Monthly passes
  3. Multiple languagesMulti-language
  4. International currency
  5. Advanced search
  6. API access
  7. White-label options

Success:

  • 1,000+ events/month
  • 50,000+ tickets/month
  • 4.5+ avg rating
  • Profitable

CONCLUSION

What Makes Nexgate Different

The Formula:

Social Commerce + Events + Community = Network Effects

Why It Works:

  1. Events drive product discovery
  2. Products drive event attendance
  3. Community amplifies both
  4. Network strengthens with each interaction

The Flywheel:

Host creates event
→ AttachesLinks products
→ Creates coupons
→ Shares to feed
→ Friends seediscover
&→ attendUse coupons
→ Buy tickets
→ Shop products
→ Leave reviews
→ More social proof
→ More attendees
→ Host creates more events
→ REPEAT

Key Advantages

  1. 48-hour payout - Fastest in industry
  2. Unlimited products - Any shop on platform
  3. Coupon system - Built-in marketing tool
  4. Device linking - Unlimited scanners
  5. Per-tier pricing - Mix free + paid freely
  6. Hybrid events - Physical + online pricing
  7. Social discovery - Friends drive attendance

Next Steps

  1. Build MVP (Months3 1-3)months)
  2. Beta with 50 hosts
  3. Iterate based& on feedbackimprove
  4. Scale to 1,000+ hosts
  5. Become #1Dominate social commerce event platformevents

END OF DOCUMENT

Version: 3.0 - Simplified & Focused Last updated:Updated: November 2024 Version: 2.0 - Simplified

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