Complete Product Requirements & Guidelines Document
What is Nexgate Events?
The Problem We Solve
For Hosts:
- Slow payouts (5-7 days)
- High fees (8-15%)
- Events disconnected from products
- Complex ticket management
- Limited check-in devices
For Attendees:
- Events discovered through spam
- Tickets scattered everywhere
- Can't see which friends are going
- No product connection
The Nexgate Solution
For Hosts:
- ✅ 48-hour payout (fastest in industry)
- ✅ 10% platform fee (transparent)
- ✅ Link products to events (unlimited)
- ✅ Simple per-tier pricing
- ✅ Unlimited scanner devices
- ✅ Coupon code system
- ✅ Social feed discovery
For Attendees:
- ✅ Discover through friends
- ✅ One QR per ticket
- ✅ Shop event products
- ✅ Hybrid options (physical/online)
- ✅ Mix free & paid tickets
- ✅ Use coupon codes
2. CORE PHILOSOPHY
The 7 Unbreakable Laws
1. One Ticket = One Unique QR Code
Every ticket has its own cryptographically signed QR code. Prevents fraud, perfect tracking, works offline.
2. 48-Hour Payout Rule
Host receives money 48 hours after event ends. Period.
3. Social Commerce First
Events ARE products. They live in the same feed. Events drive product sales, products drive event attendance.
4. Hybrid Events, Hybrid Pricing
Physical ≠ Online. Different experiences = different prices.
5. Per-Tier Pricing Freedom
Each tier decides: FREE or PAID. No global toggle. Mix freely.
6. Device Linking for Scanners
No accounts needed. Generate link → Scan with any device → Revoke anytime.
7. Gallery is Required
Minimum 3 photos. Events with photos get 3x more bookings.
3. USER ROLES
Host (Event Creator)
What they can do:
- Create/edit/delete events
- Set ticket pricing & tiers
- Link unlimited products
- Generate scanner links
- Create coupon codes
- View analytics
- Receive payouts
- Respond to reviews
Attendee
What they can do:
- Browse/search events
- Purchase tickets (with coupons)
- Transfer tickets
- Check-in with QR
- Leave reviews
- Shop event products
- Share events
Scanner Device (No Account)
What it is:
- Any device with scanner link
- No Nexgate account needed
What it can do:
- Scan QR codes (specific event only)
- Show check-in confirmation
- Display real-time count
- Work offline
4. EVENT TYPES
One-Time Event
Single date, fixed capacity.
Use cases: Product launches, pop-ups, workshops, concerts
Example:
Fashion Launch Party
March 15, 2025, 7:00 PM
Wynwood Gallery, Miami
$25 General, $50 VIP
100 capacity
Recurring Series
Repeats weekly/monthly.
Use cases: Yoga classes, networking meetups, bootcamps
Configuration:
- Repeat: Weekly/Bi-weekly/Monthly
- Days: Mon, Wed, Fri
- End: Never/After X times/End date
Example:
Sunday Morning Yoga
Every Sunday, 8:00 AM
$25 per class
30 capacity per class
Multi-Day Event
Multiple consecutive days, same ticket.
Use cases: Festivals, retreats, conferences
Features:
- Same QR works all days
- Track attendance per day
- Allow re-entry each day
Example:
Wellness Retreat
March 15-17, 2025 (3 days)
Bali Resort
$450 (all 3 days)
50 capacity
Location Types
In-Person Only
- Google Maps address (always visible)
- Parking info (optional)
- Venue capacity
Online Only
- Zoom/Google Meet/Custom
- Link revealed after purchase
- Unlimited or limited capacity
Hybrid (Physical + Online)
- Separate pricing for each
- Different capacities
- Different benefits
- Independent tracking
5. TICKET SYSTEM
Per-Tier Pricing (Core Concept)
Each tier independently decides: FREE or PAID
No global toggle. Maximum flexibility.
Creating Ticket Tiers
Every tier has:
- Name - "VIP", "General", "Economy"
- Pricing - ○ FREE or ○ PAID $[__]
- Capacity - How many available
- Description - What's included
Example: In-Person Event
HOST CREATES:
TIER 1: Economy
- Pricing: ● FREE
- Capacity: 30
- Description: Standing room, general entry
TIER 2: Regular
- Pricing: ● PAID $35
- Capacity: 20
- Description: Reserved seat, drink, gift bag
TIER 3: VIP
- Pricing: ● PAID $75
- Capacity: 10
- Description: Front row, meet & greet, merch
SYSTEM DISPLAYS:
"FREE & PAID OPTIONS"
"From FREE to $75"
Total: 60 tickets
Example: Hybrid Event
PHYSICAL TICKETS:
TIER 1: Standard In-Person
- ● PAID $40 · 25 capacity
- Entry, seating, refreshments
TIER 2: VIP In-Person
- ● PAID $85 · 10 capacity
- Front row, meet & greet
ONLINE TICKETS:
TIER 1: Basic Virtual
- ● FREE · Unlimited
- Livestream only
TIER 2: Premium Virtual
- ● PAID $20 · 100 capacity
- HD stream, recording, Q&A
Ticket Purchase Flow
Single Tier Purchase
1. Select tier: "VIP ($75)"
2. Quantity: 2
3. Enter names for each
4. Apply coupon (optional)
5. Payment: $150
6. 2 unique QR codes sent
Mixed Tier Purchase
1. Select "Economy (FREE)" × 2
2. Add "VIP ($75)" × 1
3. Enter 3 names
4. Apply coupon: "FRIEND20" (-$15)
5. Payment: $60
6. 3 unique QR codes sent
QR Code Structure
Each QR contains:
- Unique ticket ID
- Event ID
- User ID
- Tier ID
- Cryptographic signature
- Cannot be forged
- Works offline
6. HYBRID EVENTS & PRICING
Why Hybrid Matters
Physical ≠ Online = Different pricing
Host Setup
STEP 1: Choose ● Hybrid
STEP 2: Physical Tiers
Economy: FREE, 20 capacity
Premium: $50, 15 capacity
STEP 3: Online Tiers
Basic: FREE, Unlimited
Premium: $20, 50 capacity
Attendee Selection
STEP 1: Choose Type
● In-Person ○ Virtual
STEP 2: Choose Tier
[Based on selection]
Physical:
💚 Economy - FREE
⭐ Premium - $50
Virtual:
💻 Basic - FREE
💻 Premium - $20
7. SCANNER SYSTEM (DEVICE LINKING)
How It Works
Generate link → Open on ANY device → Scan
No app. No account. Any device.
Creating Scanner Links
EVENT DASHBOARD → [+ Add Scanner]
Device name: "Front Desk iPad"
Expires: ● After event ○ Custom
[Generate Link]
→ Link: nexgate.app/scan/abc123xyz
→ QR code to share
→ Valid for this event only
Using Scanner
On ANY device:
- Open link in browser
- Camera permission
- Point at ticket QR
- Instant validation
Scanner Interface:
┌─────────────────────┐
│ NEXGATE SCANNER │
│ Beach Yoga - Mar 16 │
├─────────────────────┤
│ [CAMERA VIEW] │
│ Point at QR code │
├─────────────────────┤
│ 28/60 checked in │
└─────────────────────┘
Success:
✓ Emma Wilson
Ticket: #2847
Tier: VIP ($75)
First-time! 🎉
Features
Works Online:
- Real-time validation
- Live updates
- Full details
Works Offline:
- Cryptographic validation
- Local storage
- Syncs when online
Security:
- Auto-expires
- Revoke anytime
- Event-specific
- Activity tracking
8. PRODUCT INTEGRATION (SIMPLIFIED)
Link Products to Events
Attach products from your shop or any shop on Nexgate. Unlimited products.
Adding Products
EVENT DASHBOARD → Products Tab
[+ Add Product from My Shop]
[+ Add by Product Link]
OPTION 1: From Your Shop
→ Browse your products
→ Select any/all
→ [Add Selected]
OPTION 2: By Link
→ Paste: nexgate.com/products/yoga-mat
→ System fetches details
→ [Add Product]
Managing Products
ATTACHED PRODUCTS (12):
📸 Yoga Mat - $65
From: @yogagear
[Remove]
📸 Water Bottle - $15
From: Your Shop
[Remove]
[+ Add More Products]
Can add/remove anytime:
✓ Before event
✓ During event
✓ After event
Display to Attendees
On Event Page:
EVENT MARKETPLACE
📸 Yoga Mat - $65
by @yogagear
[View Product]
📸 Water Bottle - $15
by @sunstudio
[View Product]
📸 Workshop Recording - $10
by @sunstudio
[View Product]
+ View All Products (9 more)
[Browse Event Marketplace →]
Shows first 3-5 products, then "View All"
Event Marketplace Page: Full grid of all attached products (unlimited)
That's It!
Simple rules:
- ✅ Attach unlimited products
- ✅ Yours or others' shops
- ✅ Add/remove anytime
- ✅ No timing restrictions
- ✅ Display on event page
- ✅ Users shop when they want
9. COUPON SYSTEM (NEW!)
Generate Discount Codes
Create coupon codes for ticket discounts.
Creating Coupons
EVENT DASHBOARD → Coupons Tab
[+ Create New Coupon]
┌─────────────────────────────────────┐
│ CREATE COUPON │
├─────────────────────────────────────┤
│ Coupon code: │
│ [EARLYBIRD2025] │
│ │
│ Discount type: │
│ ● Percentage: [20]% │
│ ○ Fixed amount: $[__] │
│ │
│ Applies to: │
│ ☑️ All ticket tiers │
│ ☐ Specific tiers only │
│ │
│ Usage limit: │
│ ● Unlimited uses │
│ ○ Limited: [100] total uses │
│ ○ One use per customer │
│ │
│ Valid period: │
│ Start: [March 1, 2025] │
│ End: [March 10, 2025] │
│ ○ No expiration │
│ │
│ [Create Coupon] │
└─────────────────────────────────────┘
Managing Coupons
ACTIVE COUPONS (3):
┌─────────────────────────────────────┐
│ EARLYBIRD2025 │
│ 20% off all tickets │
│ Used: 23 times │
│ Valid until: Mar 10 │
│ [Copy Code] [Edit] [Disable] │
└─────────────────────────────────────┘
┌─────────────────────────────────────┐
│ FRIEND50 │
│ $5 off all tickets │
│ Used: 7/50 times │
│ No expiration │
│ [Copy Code] [Edit] [Disable] │
└─────────────────────────────────────┘
┌─────────────────────────────────────┐
│ VIP100 │
│ $10 off VIP tier only │
│ Used: 2/10 times │
│ Valid until: Mar 15 │
│ [Copy Code] [Edit] [Disable] │
└─────────────────────────────────────┘
Attendee Using Coupon
CHECKOUT
Order Summary:
VIP Ticket × 1 $75.00
Have a coupon code?
[EARLYBIRD2025 ] [Apply]
✓ Coupon applied: EARLYBIRD2025
Discount (20%): -$15.00
────────────────────────────────
Total: $60.00
[Complete Purchase - $60]
Sharing Coupons
EARLYBIRD2025
[Copy Code] → "Copied!"
Share via:
[📧 Email] [📱 SMS] [📋 Copy Link]
Direct link with coupon:
nexgate.com/events/beach-yoga?coupon=EARLYBIRD2025
Coupon Analytics
COUPON PERFORMANCE
EARLYBIRD2025:
- Uses: 23
- Discount given: $345
- Revenue generated: $1,380
- Conversion boost: +15%
Top performers:
1. EARLYBIRD2025 (23 uses)
2. FRIEND50 (7 uses)
3. VIP100 (2 uses)
10. REVIEW SYSTEM
Collection Timeline
2 hours after event: "Quick rating ⭐" → Tap 5 stars
24 hours later: Full review request + incentives
1 week later: Final reminder
Review Form
RATE BEACH YOGA
Overall: ⭐⭐⭐⭐⭐ (required)
Quick ratings (optional):
Venue: ⭐⭐⭐⭐⭐
Instructor: ⭐⭐⭐⭐⭐
Organization: ⭐⭐⭐⭐☆
Tell us more: (optional)
[Amazing sunrise session...]
Add photos: [+] [+] [+]
Privacy:
● Public ○ Anonymous ○ Private
EARN:
✓ 50 points ($5 credit)
✓ 10% off next event
+ Photos: 100 bonus points
[Submit Review]
Display
⭐ 4.8 out of 5 (127 reviews)
BREAKDOWN:
⭐⭐⭐⭐⭐ ████████ 89%
⭐⭐⭐⭐☆ ███ 8%
MOST MENTIONED:
🌅 Great vibes (42)
🧘 Amazing instructor (38)
REVIEWS:
Emma Wilson ⭐⭐⭐⭐⭐
"Magical sunrise session..."
📸📸📸
👍 12 helpful
↳ Host: "Thank you Emma! 🙏"
11. PAYMENT & PAYOUT
When Attendee Buys
1. Select ticket
2. Apply coupon (optional)
3. Enter payment
4. Charge immediately
5. Funds → Escrow
6. Confirmation sent
Escrow System
Purchase → Escrow → Event Completes → Wait 48h → Payout
Timeline:
Mar 1: Ticket bought ($75) → Escrow
Mar 16: Event ends (7pm)
Mar 18: Payout (7pm, 48h later)
The 48-Hour Rule
Event End Time + 48 Hours = Payout
Payout Calculation
SIMPLE:
Gross: $1,000
Platform fee (10%): -$100
Net: $900
MIXED FREE + PAID:
Free: 40 tickets (no revenue)
Paid: 30 × $25 = $750
Fee (on paid only): -$75
Net: $675
WITH COUPONS:
Gross: $1,500
Coupons used: -$200
Platform fee (10% of $1,300): -$130
Net: $1,170
Payout Dashboard
UPCOMING:
Beach Yoga - Mar 16
Payout: Mar 18, 7pm
Amount: $945
Status: ⏰ 32h left
COMPLETED:
Sunset Yoga - Mar 9
Paid: Mar 11, 6:30pm
Amount: $612.50
Status: ✓ Deposited
Refunds
Host-initiated:
- Full refund to attendee
- Platform fee non-refundable
- Host absorbs fee cost
Automatic (event cancelled):
- All attendees refunded
- Full amount + platform fee
- Nexgate absorbs cost
- Within 24 hours
12. USER JOURNEYS
Journey 1: Host Creates Event
1. Emma logs in
2. [Create Event]
3. Upload 3 photos
4. Title: "Beach Yoga"
5. Category: Fitness
6. Location: ● Hybrid
7. Physical: FREE (20) + $40 (15)
8. Online: FREE (∞) + $15 (50)
9. Link products: Yoga mat, recording
10. Create coupon: "EARLY20" (20% off)
11. [Publish]
12. Share on Instagram
Time: 12 minutes
EVENT DAY:
- Generate 2 scanner links
- Send to iPad + volunteer
- 28 physical checked in
- 119 online joined
- Event ends successfully
48 HOURS LATER:
- Payout: $945 deposited
- 24 reviews (4.9 stars)
- 18 product purchases
Journey 2: Attendee Discovers & Attends
Sarah scrolling feed
→ "Beach Yoga - Emma +8 friends going"
→ Taps event
Event page:
→ Beautiful photos
→ 4.9 stars
→ Virtual Premium: $15
Checkout:
→ Apply coupon: "EARLY20"
→ $15 → $12
→ Apple Pay
→ Done!
Event day:
→ Zoom link opens
→ 130 people online
→ 90-min session
→ Downloads recording
2 hours later:
→ "Rate ⭐"
→ 5 stars
→ Earns 150 points
→ Buys recording: $10
13. TECHNICAL REQUIREMENTS
Performance
- Event page: < 2s
- Search: < 1s
- Scanner: < 500ms
- Payment: < 3s
Scalability
- 10k concurrent users
- 1k simultaneous purchases
- 500 simultaneous scans
Availability
- 99.9% uptime
- Zero-downtime deploys
- < 4h recovery
Security
- OAuth login
- JWT tokens
- AES-256 encryption
- TLS 1.3
- PCI DSS compliant
- GDPR compliant
- SHA-256 QR signing
Mobile
- Mobile-first design
- Works on 3G/4G
- Offline scanner
- PWA support
- iOS 14+, Android 8+
14. BUSINESS RULES
Capacity
- Cannot oversell
- Atomic transactions
- Per-tier tracking
- Sold-out states
Ticket Transfers
Allowed:
- Before event starts
- Unlimited transfers
- New QR for recipient
Not allowed:
- During/after event
Check-In Rules
Standard: One scan Multi-day: Same QR all days Recurring: Track class usage
Coupon Rules
Validation checks:
- Code exists
- Not expired
- Usage limit not reached
- Applies to selected tickets
- Can be combined? (host setting)
Refund Policies
Host options:
- Full refund anytime
- Full until X days before
- Partial after deadline
- No refunds
15. SUCCESS METRICS
Platform Growth (Year 1)
- Month 1: 50 events, 500 tickets
- Month 6: 500 events, 10k tickets
- Month 12: 2k events, 50k tickets
Key Metrics
Engagement:
- View → purchase: 15%+
- Repeat attendees: 40%+
- Review rate: 40%+
- Social share: 20%+
- Coupon usage: 25%+
Revenue:
- GMV growth
- Platform revenue (10%)
- Avg ticket price
- Product revenue: +30%
Quality:
- Event rating: 4.5+
- Host retention: 60%+
- Scanner success: 99%+
- Uptime: 99.9%+
16. IMPLEMENTATION ROADMAP
Phase 1: MVP (Months 1-3)
Build:
- Event creation (all types)
- Hybrid pricing
- Per-tier pricing (free+paid)
- Multiple ticket purchase
- Unique QR per ticket
- Gallery (3 photos min)
- Device linking scanner
- Product attachment (unlimited)
- Coupon system
- 48-hour payout
- Basic reviews
- Feed integration
Success:
- 50 events
- 500 tickets
- 4.0+ rating
Phase 2: Enhanced (Months 4-6)
Add:
- Advanced analytics
- Ticket transfer
- Review filters
- Host responses
- Attendee messaging
- Advanced coupons (tiered, bundled)
- Product marketplace analytics
Success:
- 200 events/month
- 30% hybrid adoption
- 50% review rate
Phase 3: Scale (Months 7-12)
Add:
- Class packs
- Monthly passes
- Multi-language
- International currency
- API access
- White-label
Success:
- 1,000+ events/month
- 50,000+ tickets/month
- Profitable
CONCLUSION
What Makes Nexgate Different
The Formula:
Social Commerce + Events = Network Effects
The Flywheel:
Host creates event
→ Links products
→ Creates coupons
→ Shares to feed
→ Friends discover
→ Use coupons
→ Buy tickets
→ Shop products
→ Leave reviews
→ More social proof
→ REPEAT
Key Advantages
- 48-hour payout - Fastest in industry
- Unlimited products - Any shop on platform
- Coupon system - Built-in marketing tool
- Device linking - Unlimited scanners
- Per-tier pricing - Mix free + paid freely
- Hybrid events - Physical + online pricing
- Social discovery - Friends drive attendance
Next Steps
- Build MVP (3 months)
- Beta with 50 hosts
- Iterate & improve
- Scale to 1,000+ hosts
- Dominate social commerce events
END OF DOCUMENT
Version: 3.0 - Simplified & Focused Last Updated: November 2024