Complete Product Requirements & Guidelines Document

• Platform: Zoom / Zoom/Google Meet / Meet/Custom
• Meeting linkLink revealed after purchase
• Unlimited or limited capacity
• TimezoneRecording considerationsaccess (optional)

Hybrid (Physical + Online)

HOST CREATES:

TIER 1: Economy
- Pricing: ● FREE
- Capacity: 30
- Benefits: Standing room, general entry

TIER 2: Regular
- Pricing: ● PAID $35
- Capacity: 20
- Benefits: Reserved seat, drink, gift bag

TIER 3: VIP
- Pricing: ● PAID $75
- Capacity: 10
- Benefits: Front row, meet & greet, merch

SYSTEM DISPLAYS:
"FREE & PAID OPTIONS"
"From FREE to $75"
Total capacity: 60

PHYSICAL TICKETS:

TIER 1: Standard In-Person
- Pricing: ● PAID $40
- Capacity: 25
- Benefits: Entry, seating, refreshments

TIER 2: VIP In-Person
- Pricing: ● PAID $85
- Capacity: 10
- Benefits: Front row, meet & greet

ONLINE TICKETS:

TIER 1: Basic Virtual
- Pricing: ● FREE
- Capacity: Unlimited
- Benefits: Livestream only

TIER 2: Premium Virtual
- Pricing: ● PAID $20
- Capacity: 100
- Benefits: HD stream, recording, Q&A

SYSTEM DISPLAYS:
"Physical & Online Available"
Physical: $40-$85
Online: FREE or $20

1. Select tier: "VIP ($75)"
2. Quantity: 2
3. Enter names
4. Payment: $150
5. 2 unique QR codes sent

1. Select "Economy (FREE)" × 2
2. Add "VIP ($75)" × 1
3. Enter 3 names
4. Payment: $75 (only VIP charged)
5. 3 unique QR codes sent

STEP 1: Choose ● Hybrid

STEP 2: Physical Tiers
Economy: FREE, 20 capacity
Premium: $50, 15 capacity

STEP 3: Online Tiers
Basic: FREE, Unlimited
Premium: $20, 50 capacity

STEP 1: Choose Type
● In-Person  ○ Virtual

STEP 2: Choose Tier
[If In-Person selected]
💚 Economy - FREE
⭐ Premium - $50

[If Virtual selected]
💻 Basic - FREE
💻 Premium - $20

Physical: 30 attendees, $600 revenue
Online: 130 attendees, $860 revenue
Total: 160 attendees, $1,460 revenue

EVENT DASHBOARD → [+ Add Scanner]

Device name: "Front Desk iPad"
Expires: ● After event  ○ Custom  ○ Never

[Generate Link]

RESULT:
Link: nexgate.app/scan/abc123xyz
QR code to share
Valid only for this event

┌─────────────────────┐
│ NEXGATE SCANNER     │
│ Beach Yoga - Mar 16 │
├─────────────────────┤
│ [CAMERA VIEW]       │
│ Point at QR code    │
├─────────────────────┤
│ 28/60 checked in    │
│ [Flash] [Search]    │
└─────────────────────┘

✓ Emma Wilson
Ticket: #2847
Tier: VIP ($75)
First-time attendee! 🎉

Auto-advancing in 2s...

CREATE EVENT → Attach Products (max 5)

PRODUCT 1: Yoga Mat
- Regular: $65
- Badge: 💰 15% off for attendees
- Available: Before, during, after event
- Sale price: $55.25

PRODUCT 2: Workshop Recording
- Price: $10
- Badge: 🔓 Unlocked after attending
- Available: After event only

PRODUCT 3: Water Bottle
- Price: $15
- Badge: 🎁 Free with VIP ticket
- Available: At event (pickup)

SHOP EVENT PRODUCTS

📸 Yoga Mat - $55.25 (15% off)
💰 Attendee discount
[Pre-Order]

📸 Recording - $10
🔓 Unlocked after you attend
[Learn More]

EMAIL: "🎉 You've unlocked access!"

Workshop Recording - $10
Advanced Course - $50 (50% OFF)
Next Event VIP - $20

Code: BEACHYOGA15
Valid 48 hours

[Shop Now]

2 hours after eventevent: ends: "Quick rating request⭐" (1-5→ stars5-star only)tap

RATE BEACH YOGA

Overall: ⭐⭐⭐⭐⭐ (forrequired)

non-responders)

Review100 bonus [Submit Review]

Display

On Event Page:

• Star rating average (e.g.,

  ⭐ 4.8 out of 5)

• Total review count5 (127 reviews)
• StarBREAKDOWN: distribution⭐⭐⭐⭐⭐ bar████████ chart
89%
• Most⭐⭐⭐⭐☆ mentioned███ keywords8% ⭐⭐⭐☆☆ █ 2% MOST MENTIONED: 🌅 Great vibes ("great42) vibes",🧘 Amazing instructor (38) RECENT REVIEWS: Emma Wilson ⭐⭐⭐⭐⭐ "amazingThe instructor")
sunrise
• Filtersession options:was Recentmagical..." /📸📸📸 Highest👍 /12 Lowesthelpful /↳ With Photos

• Positive:replied: "Thank you Emma! So🙏" glad

  Host Response

  NEW REVIEW notification
  
  Emma: ⭐⭐⭐⭐⭐
  "Amazing session..."
  
  [Respond]
  
  Your response:
  [Thank you lovedEmma! itHope 🙏to 
  Seesee you next Sunday?"

Sunday!]
• Constructive:[Post "ThanksResponse] for the

  ---

  feedback!

  10. We've added more mats for next time."

• Issue resolution: "Sorry about the parking! We're now sharing detailed directions 24h before."

4.7 DISCOVERYPAYMENT & FEEDPAYOUT

When Attendee Buys

1. Select ticket ($75)
2. Enter payment
3. Charge immediately
4. Funds → Escrow
5. Confirmation sent

Escrow System

Purchase (Mar 1)
→ Funds in escrow (protected)

Event Discoveryhappens Methods(Mar 16, 7pm)
→ Event completes

48 hours later (Mar 18, 7pm)
→ Funds released
→ Platform fee deducted (10%)
→ Net sent to host

Payout Calculation

MainSimple:

Gross: $1,000
Platform fee (Social10%): Commerce-$100
Style):Net payout: $900

Deposited 48h after event

Mixed free + paid:

Free tickets: 40 (no revenue)
Paid tickets: 30 × $25 = $750

Platform fee on paid only: -$75
Net payout: $675

The 48-Hour Rule

Formula: Event End + 48 Hours = Payout

Examples:

• EventsEvent appearends betweenMar product16, listings7pm → Payout Mar 18, 7pm
• PersonalizedMulti-day algorithmends Mar 17, 8pm → Payout Mar 19, 8pm
• Prioritizes:Recurring: FriendsEach going,class nearby,gets interests,payout past48h behaviorafter

Payout Dashboard

UPCOMING PAYOUTS:
Beach Yoga - Mar 16
Payout: Mar 18, 7pm
Amount: $945
Status: ⏰ 32 hours left

COMPLETED:
Sunset Yoga - Mar 9
Paid: Mar 11, 6:30pm
Amount: $612.50
Status: ✓ Deposited

Refunds

Feed Filters:Host-initiated:

Select 
🗓️attendee
This[Issue weekend
Refund]

👥Full Friendsrefund: are$75
goingPlatform (strongestfee FOMOnon-refundable
trigger)
Host 
📍absorbs: Near$7.50

me[Confirm]
(location-based)

🔄 Recurring classes

🎨 By category (Fitness, Fashion, Food, etc.)

💰 Free events only

Search:

(event
• Type-ahead suggestions
• Search by: Name, location, host, category
• Filter by: Date, price range, capacity
• Sort by: Relevance, date, distance, popularity

Host Profile:cancelled):

• All eventsattendees by this hostrefunded
• PastFull eventsamount (with+ reviews)platform fee
• UpcomingNexgate eventsabsorbs cost
• RecurringWithin series
24
• "Follow" to get notified of new events

Social Proof Triggers

"Friends Going" (Most Powerful):

• "12 friends are going"
• Shows friend profile pics
• Tap to see full list
• "Sarah, Mike, and 10 others"

Real-Time Activity:

• "Sarah just bought a ticket"
• "3 tickets sold in the last hour"
• "Only 5 spots left!"

Scarcity Indicators:

• "80% sold out"
• "Last 10 tickets"
• Early bird ends in "2 hours"
• "Selling fast 🔥"

Social Sharing:

• "I'm going!" post to feed (auto or manual)
• Share to Instagram Stories
• Copy link to share anywhere
• QR code poster (for physical sharing)hours

5.11. NON-FUNCTIONALCOMPLETE FEATURESUSER JOURNEYS

5.Journey 1: Host Creates Hybrid Event

DAY 1 - CREATING:

1. Emma logs in
2. [Create Event]
3. Upload cover + 2 gallery photos
4. Title: "Beach Yoga & Sunset"
5. Category: Fitness
6. Location: ● Hybrid

7. Physical tiers:
   Economy: FREE, 20 cap
   Premium: $40, 15 cap

8. Online tiers:
   Basic: FREE, unlimited
   Premium: $15, 50 cap

9. Attach products:
   - Yoga mat (15% off)
   - Recording (unlock after)

10. [Publish]
11. Share on Instagram

Time: 12 minutes

DAY 14 - EVENT DAY:

4pm: Emma sets up
     Generates 2 scanner links
     Sends to iPad + volunteer phone

5pm: Event starts
     Physical: 28 check-ins
     Online: 119 joined stream

7pm: Event ends
     Total: 147 attendees

48 HOURS LATER:

7pm: Payout notification
     "$945 deposited"

Emma sees:
- 24 reviews (4.9 stars)
- 18 product purchases
- 43 social shares

Journey 2: Attendee Discovers & Attends

MONDAY:

Sarah scrolling feed
Sees event card:
"Beach Yoga - Mar 16"
"Emma +8 friends going"
"32/60 spots left"

Taps → Event page

EVENT PAGE:

Beautiful photos
4.9 stars, 127 reviews
Friend Emma attending

Options:
Physical Premium: $40
Virtual Premium: $15

Sarah: "Can't go in person but $15 virtual!"
Selects Virtual Premium × 1

CHECKOUT:

Apple Pay: $15
*Tap*
✓ Done!

Ticket with QR sent
Add to calendar
Meeting link (1h before)

SUNDAY 5PM:

Sarah joins Zoom
130 people online
Instructor on beach

Follows along 90 mins
Asks question in Q&A
Downloads recording after

2 HOURS LATER:

"Rate your experience ⭐"
Sarah: 5 stars

"Add details?"
"Loved virtual option! 
Instructor amazing! 🧘‍♀️"

Earns 150 points

Email: "Unlocked access!"
- Recording: $10
- Advanced course: 50% off

Sarah buys recording

12. TECHNICAL REQUIREMENTS

Performance Requirements

SpeedLoad Targets:times:

• Event pagepage: load:< Under 2 seconds2s
• SearchSearch: results:< Under 1 second1s
• ScannerScanner: response: Under< 500ms (scan to confirmation)
• ImagePayment: loading:< Progressive (thumbnail first, then full)
• Payment processing: Under 3 seconds3s

Scalability:

• Support 10,00010k concurrent users browsing
• Handle1k 1,000 ticketsimultaneous purchases per minute
• Process500 100,000 QRsimultaneous scans per day
• Store millions of events without slowdown

Reliability:Availability:

• 99.9% uptime (less than 9 hours downtime per year)
• ZeroZero-downtime data lossdeploys
• Automatic< failover4h forrecovery critical systems
• Real-time backup

5.2 Security Requirements

Payment Security:Authentication:

• NeverOAuth store(Google, creditFacebook, card detailsApple)
• PCIJWT DSS complianttokens
• Stripe/PayPal integration only
• 3D Secure support
• Fraud detection algorithms

QR Code Security:

• Cryptographically signed
• Cannot be forged
• Offline validation support
• Tamper detection
• One-time use2FA (default)optional)

Data Protection:

• AllAES-256 data encryptedencryption at rest
• HTTPS/TLS for1.3 allin connectionstransit
• PCI DSS compliant
• GDPR compliant
• User data export on request
• Right to deletion

AccountQR Security:

• Two-factorSHA-256 authentication (optional)signed
• OAuthOffline social loginvalidation
• Session managementTamper-proof
• Password strength requirements
• Suspicious activity alertsRevocable

5.3 Usability RequirementsMobile

Mobile-First Design:Optimization:

• 95%Mobile-first of users on mobiledesign
• Touch-friendly buttons(44×44px (minimum 44×44px)buttons)
• Thumb-zoneWorks optimizationon 3G/4G
• ResponsiveOffline imagesscanner
• FastPWA loading on 4Gsupport

Accessibility:Browser support:

• ScreenChrome reader support90+
• KeyboardSafari navigation14+
• HighFirefox contrast mode88+
• Text scaling support
• Alt text for all images

Internationalization:

• Multi-language supportMobile (PhaseiOS 2)
14+,
• CurrencyAndroid conversion
• Timezone handling (automatic)
• Date format localization
• Right-to-left support (Phase 2)

5.4 Reliability Requirements

Error Handling:

• Clear error messages (no technical jargon)
• Graceful degradation (if feature fails, others still work)
• Automatic retry for failed operations
• Transaction rollback on payment failure
• Help links in error messages

Data Integrity:

• No double-booking (atomic transactions)
• No lost payments
• Accurate ticket counts
• Consistent check-in status
• Audit trail for all money operations

Disaster Recovery:

• Daily automated backups
• Point-in-time recovery
• Multi-region replication
• Recovery time: Under 4 hours
• Data loss tolerance: Under 15 minutes8+)

6.13. COMPLETEBUSINESS USER FLOWSRULES

6.1 HOST CREATES HYBRID EVENT (FULL FLOW)Capacity

StepHard 1: Initiate Creationlimits:

• ClickCannot "Create Event" button in navigationoversell
• LandsAtomic ontransactions
• Per-tier tracking
• Sold-out states

Ticket Transfers

Allowed:

• Before event creationstarts
form
• Unlimited transfers
• New QR for recipient
• Old QR invalidated

StepNot 2: Upload Media (Required)

• Drag & drop cover photo OR click to browse
• System auto-crops to 16:9 ratio
• Shows preview
• Add gallery photos (minimum 2 more required)
• Reorder by dragging
• Add captions (optional)
• Upload video (optional, max 60 seconds)

Step 3: Basic Information

• Event title: "Beach Yoga & Sunset Meditation"
• Tagline: "2-hour oceanfront session · Every Sunday"
• Category: Select "Fitness & Wellness"
• Tags: Add #yoga #miami #beachfront #meditation
• Description: Rich text editor (add formatting, emojis, links)

Step 4: Choose Event Type

• Radio buttons:
  • ○ One-time event
  • ● Recurring series ← SELECTED
  • ○ Multi-day event

Step 5: Configure Recurring Pattern

• Repeats: Select "Every week"
• Repeats on: Check "Sunday"
• Time: 5:00 PM
• End condition: ● No end date ← SELECTED
• Preview shows: "Next 6 occurrences: Mar 16, Mar 23, Mar 30..."

Step 6: Choose Location Type

• Radio buttons:
  • ○ In-person only
  • ○ Online only
  • ● Hybrid (both physical and online) ← SELECTED

Step 7: Configure Hybrid Pricing (Critical)

• Physical Attendance Section:

  • Price: $35 per person
  • Venue: "Miami Beach - Ocean Drive"
  • Address: (Google Maps autocomplete)
  • Capacity: 30 people
  • Hide address until: 24 hours before ← Toggle ON
  • Benefits included:
    • ☑️ In-person instruction
    • ☑️ Yoga mat provided
    • ☑️ Post-session tea & snacks
    • ☑️ Networking opportunity

• Online Attendance Section:

  • Price: $15 per person
  • Platform: Zoom ← Dropdown
  • Capacity: ● Unlimited ← Radio selected
  • Meeting link revealed: 1 hour before
  • Benefits included:
    • ☑️ Live stream access
    • ☑️ Q&A participation
    • ☑️ Recording access (48 hours)

Step 8: Visibility Settings

• Radio buttons:
  • ● Public (anyone can find) ← SELECTED
  • ○ Unlisted (link only)
  • ○ Invite-only

Step 9: Attach Products (Optional)

• Click "+ Add Products"
• Select from shop:
  • ✓ Premium yoga mat ($65) - Badge: 💰 15% off for attendees
  • ✓ Meditation cushion ($45) - Badge: 🎫 Available at event
  • ✓ Class recording ($10) - Badge: 🔓 Unlocked after attending
• Set discount codes automatically generated

Step 10: Add Co-Organizer (Optional)

• Click "+ Add Co-Organizer"
• Search: @johnsmith
• Found: John Smith (yoga instructor)
• Permission level: ● Admin ← SELECTED
• Revenue split: 70% host / 30% John
• Send invitation

Step 11: Review & Preview

• System shows preview of event page
• Check all details
• Edit any section by clicking
• Review pricing summary:
  • Physical: $35 × 30 capacity = $1,050 max
  • Online: $15 × unlimited
  • Platform fee: 10%

Step 12: Publish

• Click "Publish Event"
• Event goes live immediately
• Confirmation message: "Event published! Share it now"
• Options:
  • Copy link
  • Share to social media
  • Send to contacts
  • Download promotional QR code poster

6.2 ATTENDEE DISCOVERS & PURCHASES TICKETS (FULL FLOW)

Step 1: Browse Feed

• Open app/website
• Scroll through personalized feed
• See event card between product listings
• Event card shows:
  • Cover photo
  • Event title
  • Date, time, location
  • Price(s) for hybrid
  • "12 friends going" ← Social proof
  • "8/30 spots left" ← Scarcity

Step 2: Click Event Card

• Lands on event detail page
• Sees:
  • Large cover photo
  • Gallery carousel (swipe through)
  • Event description
  • Host profile (with follow button)
  • Date, time, location
  • Choose ticket type section

Step 3: Choose Ticket Type (Hybrid Event)

• Two options presented:

  Option A: Physical Attendance

  • 🏖️ IN-PERSON
  • $35 per ticket
  • "8/30 spots left"
  • Benefits list shown
  • [Select Physical] button

  Option B: Online Attendance

  • 💻 VIRTUAL
  • $15 per ticket
  • "Unlimited spots"
  • Benefits list shown
  • [Select Virtual] button

• User selects: Physical (taps button)

Step 4: Select Quantity

• "How many tickets?"
• Tap [+] button → Shows "2 tickets"
• Price updates: "$70 total"
• Shows: "You're bringing a friend! 🎉"

Step 5: Enter Attendee Information

• Ticket 1 (You):

  • Name: Emma Wilson (auto-filled from profile)
  • Email: emma@email.com (locked)

• Ticket 2:

  • First name: [Sarah]
  • Last name: [Chen]
  • Email: [sarah@email.com] (optional)
  • Checkbox: ☑️ Send ticket to this email

Step 6: Choose Delivery Method

• Radio buttons:
  • ○ Email all tickets to me (I'll forward them)
  • ● Send to each person's email ← SELECTED
  • ○ Download all PDFs now

Step 7: Review Order

• Order summary shows:
  • 2× Physical tickets = $70
  • Platform fee included
  • Total: $70
• See attached products section:
  • "Get 15% off yoga mat (attendee exclusive)"
  • "Unlock meditation recording after event"

Step 8: Payment

• Saved payment method shown
• Or add new card
• Apply promo code field (optional)
• Checkbox: ☑️ Agree to refund policy
• Tap [Complete Purchase - $70]

Step 9: Purchase Confirmation

• Success screen:
  • ✓ "You're all set!"
  • Event details recap
  • "2 tickets sent to emails"
  • Countdown to event
• Actions available:
  • [Add to Calendar] (adds to phone calendar)
  • [View Tickets] (shows QR codes)
  • [Share with Friends]
  • [View Location] (if revealed)

Step 10: Receive Tickets

• Emma's email:

  • Subject: "Your tickets for Beach Yoga - March 16"
  • Body: Event details, both QR codes (PDF attachments)
  • Add to Apple Wallet button
  • Event reminders: 24h before, 2h before

• Sarah's email:

  • Subject: "Emma bought you a ticket!"
  • Body: Event details, her QR code (PDF attachment)
  • "Emma is bringing you to Beach Yoga 🎉"
  • Add to Apple Wallet button

Step 11: Day Before Event

• Push notification: "Beach Yoga tomorrow at 5pm!"
• Venue address revealed (was hidden)
• Shows: "Miami Beach, 1234 Ocean Drive"
• Google Maps integration: [Get Directions]
• Parking info shown
• What to bring reminder

Step 12: Day of Event - Check-In

• Arrive at venue
• Open app → My Tickets
• Show QR code to scanner
• Scanner shows: ✓ "Welcome Emma! Enjoy your class"
• Mat and welcome tea provided
• Network with other attendees

Step 13: After Event - Review Request

• 2 hours later: Push notification
  • "How was Beach Yoga? Rate your experience ⭐"
• Quick rating: Tap 5 stars
• Earn 50 points

Step 14: Next Day - Product Unlock

• Push notification: "You've unlocked exclusive access! 🎉"
• Email shows:
  • Meditation recording: $10 (attendee only)
  • 15% off yoga mat (code: BEACHYOGA15)
  • Valid for 48 hours
• Tap to shop

Step 15: Join Recurring Series (Optional)

• See banner: "Join the series - $25/week"
• Or: "Buy 4-class pack for $90 (save $10)"
• One-tap purchase for next class

6.3 CO-ORGANIZER HELPS WITH EVENT (FULL FLOW)

Step 1: Receive Invitation

• Push notification: "Emma invited you to co-organize Beach Yoga"
• Email with details:
  • Event name and date
  • Your role: Admin
  • Revenue split: 30% per ticket
  • What you can do (edit, check-in, analytics)

Step 2: Accept Invitation

• Tap notification
• View event details
• Review permissions
• Tap [Accept Invitation]
• Success: "You're now co-organizing this event!"

Step 3: Access Co-Organizer Dashboard

• Open app → My Events
• See tab: Hosting (5) | Co-Organizing (2)
• Tap Co-Organizing tab
• See: Beach Yoga - Every Sunday
  • Role: Co-Organizer (Admin)
  • Revenue: 30% per ticket
  • Next class: Sunday 5pm

Step 4: Manage Event Details

• Tap event
• Can edit:
  • Description
  • Gallery photos
  • Attached products
  • Attendee messages
• Cannot edit:
  • Pricing
  • Revenue split
  • Delete event

Step 5: Check-In Attendees (Day of Event)

• Arrive at venue early
• Open Scanner app
• See: "Beach Yoga - March 16"
• Dashboard shows:
  • 28 tickets sold (24 physical, 4 online)
  • 0 checked in so far
  • Attendee list

Step 6: Scan QR Codes

• Attendee arrives, shows QR
• Hold camera to code
• Scan successful:
  • ✓ "Emma Wilson checked in"
  • "Physical attendance"
  • "First time here! 🎉"
• Auto-advances to next scan
• Counter updates: "1/24 checked in"

Step 7: Handle Issues

• Attendee: "My QR code won't scan"
• Co-organizer taps [Manual Search]
• Types "Emma"
• Finds: Emma Wilson
• Taps [Check In Manually]
• Success

Step 8: Monitor Real-Time Stats

• Dashboard updates live:
  • "15/24 checked in"
  • "9 remaining"
  • Last check-in: 2 minutes ago
• See list of who's checked in vs not

Step 9: Message Attendeesallowed:

• During event: Tap [Message All]event
• Type:After "Don'tevent
forget

Check-In grabRules

Standard:

at
• One thescan snackper table!"ticket
• SendMark tochecked all physical attendeesin
• ExcludesPrevent online attendeesduplicates

Step 10: After Event - View AnalyticsMulti-day:

• EventSame completedQR all days
• AccessTrack analytics:per
  • Total attendance: 22/24 showed up (92%)day
  • 4Allow onlinedaily attendees joined
  • Revenue: $700 gross
  • Platform fee: $70
  • Net: $630
  • Your share: $189 (30%)
  • Host share: $441 (70%)
  re-entry

Step 11: Receive PayoutRecurring:

• 48Class hourspacks after eventtracked
• Push"Class notification:3 "Yourof payout10 is ready!"used"
• $189Monthly deposited to your account
• Can withdraw to bank
• View transaction historyunlimited

6.4Refund HOST RESPONDS TO REVIEWS (FULL FLOW)Policies

StepHost 1: Receive Review Notificationoptions:

• Push notification: "Emma left a 5-star review!"
• Email summary of review

Step 2: View Review

• Open app → My Events → Beach Yoga
• Tap "Reviews" tab
• See new review:
  • Emma Wilson ⭐⭐⭐⭐⭐
  • "The sunrise session was magical! Perfect music, amazing energy..."
  • 📸 3 photos attached
  • Posted: 2 hours ago

Step 3: Read Full Review

• Tap review to expand
• Read complete text
• View photos Emma uploaded
• See: "12 people found this helpful"

Step 4: Write Response

• Tap [Respond] button
• Text box appears
• Suggested responses shown:
  • "Thank them warmly"
  • "Invite them back"
  • "Address specific points"

Step 5: Submit Response

• Type: "Thank you so much Emma! 🙏 Your energy was beautiful. Hope to see you next Sunday!"
• Character count: 87/300
• Tap [Post Response]

Step 6: Response Published

• Appears under Emma's review:
  • ↳ SunStudio (Host) "Thank you so much Emma! 🙏 Your energy was beautiful. Hope to see you next Sunday!"
    • 2 minutes ago
• Emma receives notification

Step 7: Track Review Impact

• Analytics show:
  • Avg rating improved: 4.7 → 4.8
  • Conversion rate increased: +8%
  • "Reviews mentioning instructor: +15%"

6.5 ATTENDEE TRANSFERS TICKET (FULL FLOW)

Step 1: Can't Attend

• Original attendee (Emma) realizes she can't go
• Opens app → My Tickets
• Finds: Beach Yoga - March 16
• Taps ticket

Step 2: Initiate Transfer

• Taps [Transfer Ticket]
• Warning: "This will send your ticket to someone else"
• Checkbox: ☑️ I understand this ticket will no longer be mine

Step 3: Enter Recipient Info

• Enter friend's details:
  • Name: Lisa Martinez
  • Email: lisa@email.com (optional)
  • Phone: (optional)
• Add personal message:
  • "Can't make it, hope you enjoy! 🧘‍♀️"

Step 4: Choose Transfer Method

• Radio buttons:
  • ● Email the ticket to Lisa
  • ○ Generate transfer link (I'll send it)
  • ○ Transfer to Nexgate user @lisamartinez

Step 5: Confirm Transfer

• Review:
  • Transferring to: Lisa Martinez
  • Event: Beach Yoga - March 16
  • Your ticket will be deactivated
• Tap [Confirm Transfer]

Step 6: Transfer Complete

• Success message
• Emma's QR code deactivated
• Lisa receives email:
  • "Emma transferred a ticket to you!"
  • Event details
  • New unique QR code (different from Emma's)
  • Add to calendar button

Step 7: System Updates

• Host dashboard updated:
  • Attendee list shows: Lisa Martinez (transferred from Emma)
  • Scanner will recognize Lisa's QR code
  • Emma's old QR code marked invalid

Step 8: Check-In Day

• Lisa arrives with new QR code
• Scanner reads it
• Shows: ✓ "Lisa Martinez - Transferred ticket"
• Successful entry

7. BUSINESS RULES

7.1 Payment & Payout Rules

Ticket Purchase:

• Payment charged immediately
• Funds held in escrow
• Cannot be released until event completes
• Buyer receives instant confirmation

48-Hour Payout Rule:

• Payout scheduled: Event end time + 48 hours
• Applies to all event types (one-time, recurring, multi-day)
• For multi-day: Payout after final day + 48 hours
• For recurring: Payout 48h after each class
• Weekends don't delay payout (automated)

Platform Fee:

• 10% of ticket price
• Deducted from gross revenue
• Covers payment processing, hosting, support
• Transparent in all calculations
• No hidden fees

Revenue Split (with Co-Organizers):

• Calculated on NET revenue (after platform fee)
• Example: $100 ticket
  • Platform fee: $10
  • Net: $90
  • If 70/30 split: Host gets $63, Co-organizer gets $27
• Each person receives separate payout
• Both deposited simultaneously

Refund Policy:

• Host sets refund deadline (e.g., "Full refund until 24h before")
• Options:
  1. Full refund anytime
  2. Full refund until X days/hoursdays before
  3. Partial refund (e.g., 50% after deadline)deadline
  4. No refunds
• Refunds processed within 5-7 business days
• Platform fee non-refundable (host absorbs cost)

Failed Events:

• If event cancelled by host: Full automatic refunds
• If event cancelled by platform: Full automatic refunds
• Refund includes platform fee (we absorb cost)
• No payout to host for cancelled events

7.2 Capacity & Availability Rules

Hard Capacity Limits:

• System prevents overselling
• When capacity reached: "Sold Out" shown
• Atomic transactions (no race conditions)
• Waitlist option for sold-out events

Hybrid Event Capacity:

• Physical and online tracked separately
• Example: 30 physical, unlimited online
• Physical sells out → Online still available
• Clear separation in UI

Recurring Series:

• Each occurrence has own capacity
• Can be different per class
• Example: Monday (30 spots), Wednesday (40 spots)
• Overselling one class doesn't affect others

Waitlist (Phase 2):

• Automatic when event sells out
• Join waitlist button
• If spot opens: Auto-notify in order
• 24-hour claim window

7.3 Ticket Validation Rules

QR Code Scanning:

• Each QR code is unique per ticket
• Default: One-time scan only
• Multi-day events: Multiple scans allowed
• Recurring series: One scan per class
• System tracks all scan attempts

Duplicate Scan Prevention:

• Shows: "Already checked in at 9:45am"
• Option to allow re-entry (host setting)
• Tracks who scanned them
• Logs all attempts

Offline Validation:

• Scanner downloads attendee list when online
• Cryptographic signature validates QR offline
• Syncs check-ins when back online
• Works perfectly without internet

Transferred Tickets:

• Original QR code invalidated
• New QR code generated for recipient
• System tracks transfer history
• Scanner recognizes new attendee

7.4 Privacy & Data Rules

Address Hiding:

• Host can hide venue address
• Options:
  • Always visible
  • Hidden until 24 hours before
  • Hidden until 48 hours before
  • Hidden until after purchase
• Prevents venue crashes for popular events
• Good for exclusive/private events

Attendee Data Access:

• Host sees: Names, emails, ticket types
• Co-organizer (Admin) sees: Same as host
• Co-organizer (Scanner) sees: Names only
• Attendees see: Nothing about other attendees (unless host enables)

Data Export:

• Host can export attendee CSV
• Includes: Name, email, ticket type, check-in status
• GDPR compliant
• Cannot be used for spam (terms violation)

Review Privacy:

• Attendees choose:
  • Public (visible to all)
  • Anonymous (name hidden)
  • Private (host only)
• Cannot change after posting
• Host responses always public

7.5 Event Status Rules

Draft:

• Not visible to public
• Host can edit freely
• No tickets sold
• Can save and return later

Published:

• Visible based on visibility settings
• Tickets can be purchased
• Host can still edit (with limitations)
• Cannot unpublish once tickets sold

Cancelled:

• No new tickets sold
• Automatic refunds processed
• Remains visible with "Cancelled" badge
• Reviews still visible (for transparency)

Completed:Automatic:

• Event datecancelled has→ passedFull refund
• NoPlatform newabsorbs tickets sold
• Payout scheduled/processed
• Reviews can be left
• Remains visible with past event badgecost

8.14. SUCCESS METRICS

8.1Platform Platform-LevelGrowth

Targets (Year 1):

• Month 1: 50 events, 500 tickets
• Month 6: 500 events, 10k tickets
• Month 12: 2k events, 50k tickets

Key Metrics

Growth Metrics:Engagement:

• TotalView events→ createdpurchase: per month15%+
• ActiveRepeat hostsattendees: (created event in last 30 days)40%+
• TotalReview ticketsrate: sold40%+
• GrossSocial Merchandiseshare: Value (GMV)
• Month-over-month growth rate20%+

EngagementRevenue:

• GMV growth
• Platform revenue (10% of GMV)
• Avg ticket price
• Product attachment impact: +30% revenue

Quality:

• Event pagerating: views4.5+ avg
• ConversionHost rateretention: (view60%+ →create purchase)
• Average tickets per purchase
• Social shares per2nd event
• "FriendsScanner going"success: click-through rate

Quality Metrics:

• Average event rating (target: 4.5+)99%+
• HostUptime: retention rate (host 2nd event)
• Attendee return rate (attend another event)
• Review completion rate (target: 40%99.9%+)

Revenue Metrics:

• Platform fee revenue
• Average ticket price
• Revenue per host
• Payment success rate (target: 98%+)

8.2 Feature-Specific Metrics

Hybrid Events:

• % of events that are hybrid
• Physical vs online ticket ratio
• Online attendance rate (joined livestream)
• Revenue difference (physical vs online)

Co-Organizer Feature:

• % of events with co-organizers
• Average team size
• Co-organizer retention rate
• Revenue split adoption rate

Product Attachment:

• % of events with attached products
• Product click-through rate from events
• Conversion rate (event → product purchase)
• Average order value (event attendees vs non-attendees)

Scanner Performance:

• Average scan time (target: <2 seconds)
• Offline mode usage rate
• Check-in error rate (target: <1%)
• Multiple scanner adoption

Review System:

• Review submission rate (target: 40%+)
• Average review length (words)
• Photo/video attachment rate
• Host response rate (target: 60%+)

8.3 User Satisfaction Metrics

Host Satisfaction:

• Net Promoter Score (NPS)
• Time to first event
• Support ticket volume
• Payout satisfaction rating
• Feature request votes

Attendee Satisfaction:

• Event rating distribution
• Ticket transfer rate (lower is better)
• Refund request rate (lower is better)
• Repeat attendance rate
• Social sharing rate

Co-Organizer Satisfaction:

• Invitation acceptance rate
• Permission clarity score
• Payout satisfaction
• Conflict/dispute rate (target: <0.5%)

9. INTEGRATION POINTS

9.1 Social Commerce Integration

Product → Event Connection:

• Product page shows: "Meet the creator at Beach Yoga"
• "Available at this event" badge
• One-click to view event
• Bundle: Buy product + event ticket

Event → Product Connection:

• Event page shows attached products
• "Shop the look" section
• Attendee-exclusive discounts
• Post-event product unlock

Feed Integration:

• Events appear between products
• Same card design language
• Unified discovery experience
• Cross-promotion opportunities

9.2 Calendar Integration

Add to Calendar:

• Apple Calendar
• Google Calendar
• Outlook
• Download .ics file
• Automatic reminders set

Recurring Event Sync:

• All occurrences added automatically
• Updates sync if event changes
• Cancellations propagate
• Time zone handling

9.3 Payment Integration

Supported Methods:

• Credit/debit cards (Stripe)
• Apple Pay
• Google Pay
• PayPal (Phase 2)
• Buy Now Pay Later (Phase 2)

Payout Methods:

• Bank transfer (ACH)
• Debit card instant payout (+1% fee)
• PayPal (Phase 2)
• International wire (Phase 2)

9.4 Communication Integration

Email:

• Ticket delivery
• Event reminders (24h, 2h before)
• Review requests
• Host notifications
• Payout confirmations

Push Notifications:

• Friend activity ("Sarah is going")
• Event reminders
• Check-in success
• Review incentives
• Payout ready

SMS (Optional):

• Ticket delivery backup
• Critical reminders
• Address reveal
• Last-minute changes

9.5 Social Media Integration

Sharing:

• Share event to Instagram Stories
• Post to Facebook
• Tweet about event
• Copy link
• QR code poster generation

Social Proof:

• Import friends from social platforms
• Show who's attending
• Cross-platform event discovery
• Social login (OAuth)

10.15. IMPLEMENTATION PRIORITIESROADMAP

Phase 1: MVP Launch (Months 1-3)

Must-Have Features:Have:

1. Event creation (one-time + recurring)
2. Hybrid pricing (physical + online)
3. Per-tier pricing (free + paid mix)
4. Multiple ticket purchase with name collection
5. Unique QR per ticket
6. Gallery (minimum 3 photos required)minimum)
7. ScannerDevice applinking (offline capable)scanner
8. 48-hour payout system
9. Basic review systemreviews
10. Product attachment (up to 5)
11. Public/unlisted visibility
12. Feed integration
13. Basic co-organizer (Admin level only)

Success Criteria:Success:

• 50 events created
• 500 tickets sold
• 4.0+ average event rating
• <5% refund rate
• 95%+ scanner success raterefunds

Phase 2: Enhanced Features (Months 4-6)

Add:

1. Co-organizer scanner-only role
2. Revenue split automation
3. Invite-only events
4. Multi-day events
5. WaitlistAdvanced systemanalytics
6. AdvancedTicket reviewtransfer
7. Review filters
8. Host response to reviews
9. TicketAttendee transfermessaging
10. EventEarly analyticsbird dashboardpricing
11. AttendeeGroup messagingdiscounts

Success Criteria:Success:

• 200 events createdevents/month
• 20% use co-organizer feature
• 10% are30% hybrid events
• 50%+ review submission rate

Phase 3: Scale & Optimize (Months 7-12)

Add:

1. Class packs (10-class bundles)
2. Monthly unlimited passes
3. Advanced analytics
4. Automated marketing tools
5. International currency support
6. Multiple languages
7. AdvancedInternational permissionscurrency
8. CustomAdvanced brandingsearch
(premium)
9. API access
10. White-label options (enterprise)
11. API for third-party integrations

Success Criteria:Success:

• 1,000+ events per events/month
• 50,000+ tickets soldtickets/month
• 4.5+ averageavg rating
• 70%+ host retention
• Profitable platform economics

11. RISK MITIGATION

Technical Risks

Risk: QR Code Fraud

• Mitigation: Cryptographic signing, one-time use, offline validation
• Monitoring: Track duplicate scan attempts
• Response: Automatic flagging system

Risk: Payment Processing Failures

• Mitigation: Redundant payment processors, automatic retry
• Monitoring: Real-time success rate dashboard
• Response: Instant customer support notification

Risk: Scanner Offline Failures

• Mitigation: Offline-first design, local storage, sync when online
• Monitoring: Track offline usage patterns
• Response: Manual check-in backup process

Business Risks

Risk: Low Host Adoption

• Mitigation: 48-hour payout USP, low fees, easy setup
• Monitoring: Time-to-first-event metric
• Response: Onboarding improvements, host incentives

Risk: Fraud/Chargebacks

• Mitigation: Escrow system, attendance verification, clear policies
• Monitoring: Chargeback rate (<0.5%)
• Response: Dispute resolution team

Risk: Competition

• Mitigation: Social commerce integration (unique moat)
• Monitoring: Feature parity analysis
• Response: Innovate faster, deepen integrations

Legal/Compliance Risks

Risk: GDPR/Privacy Violations

• Mitigation: Privacy-by-design, data minimization, consent flows
• Monitoring: Regular audits
• Response: Legal team, data protection officer

Risk: Payment Regulations

• Mitigation: PCI DSS compliance, licensed partners
• Monitoring: Quarterly compliance checks
• Response: Update processes immediately

12. CONCLUSION

What Makes Nexgate Events Different

The Unique Formula:

Social Commerce + Events + Community = Network Effects

Why It Works:

1. Events drive product discovery
2. Products drive event attendance
3. Community drivesamplifies both
4. Every interactionNetwork strengthens thewith networkeach interaction

The Flywheel:

Host creates event
→ Attaches products
→ Shares to social feed
→ Friends see & attend
→ Buy attached products
→ Leave reviews
→ More social proof
→ More attendees
→ Host creates more events
→ REPEAT

Success Formula

For Hosts:

• 48-hour payout = trust
• Co-organizers = scale
• Product integration = additional revenue
• Social discovery = free marketing

For Attendees:

• Find events through friends (not ads)
• One QR for all tickets
• Exclusive product access
• Seamless experience

For Platform:

• 10% take rate on growing GMV
• Network effects compound
• High retention on both sides
• Defensible moat through integration

Next Steps

END OF DOCUMENT

This is a living document. Update as features evolve and user feedback is collected.

Last updated: [Date]November 2024 Version: 1.2.0 Owner:- Product TeamSimplified