Complete Product Requirements & Guidelines Document

1. PLATFORM OVERVIEW

What is Nexgate Events?

The Problem We Solve

For Hosts:

Slow payouts (5-7 days standard)
High fees (8-15%)
Events disconnected from products
Complex ticket management
Need multiple check-in devices

For Attendees:

Events discovered through spam, not friends
Tickets scattered across apps
Can't see which friends are going
No product connection

The Nexgate Solution

For Hosts:

✅ 48-hour payout (fastest in industry)
✅ 10% platform fee (transparent)
✅ Attach products to events
✅ Simple per-tier pricing
✅ Unlimited scanner devices (no app needed)
✅ Social feed discovery

For Attendees:

✅ Discover through friends
✅ One QR per ticket
✅ Exclusive product access
✅ Hybrid options (physical/online)
✅ Mix free & paid tickets

2. CORE PHILOSOPHY

The 7 Unbreakable Laws

1. One Ticket = One Unique QR Code

Every ticket has its own cryptographically signed QR code.

Prevents fraud
Perfect tracking
Works offline

2. 48-Hour Payout Rule

Host receives money 48 hours after event ends. Period.

Builds trust
Improves cash flow
Competitive advantage

Events ARE products. They live in the same feed.

Events drive product sales
Products drive event attendance
Network effects

4. Hybrid Events, Hybrid Pricing

Physical ≠ Online. Different experiences = different prices.

Maximizes revenue
Increases accessibility
Clear value for each

5. Per-Tier Pricing Freedom

Each tier decides: FREE or PAID. No global toggle.

Mix free + paid tiers
Maximum flexibility
Simple logic

6. Device Linking for Scanners

No accounts needed. Generate link → Scan with any device.

Unlimited check-in points
Works on any phone/tablet/kiosk
Instant setup
Revocable access

7. Gallery is Required

Minimum 3 photos. Events with photos get 3x bookings.

3. USER ROLES

Host (Event Creator)

Who they are:

Content creators, fitness instructors
Brands, workshop hosts
Community organizers

What they can do:

Create/edit/delete events
Set ticket pricing
Attach products
Generate scanner links
View analytics
Receive payouts
Respond to reviews

Attendee

Who they are:

Event ticket holders
Product shoppers
Community members

What they can do:

Browse/search events
Purchase tickets
Transfer tickets
Check-in with QR
Leave reviews
Access products
Share events

Scanner Device (No Account)

What it is:

Any device with scanner link
Phone, tablet, kiosk, custom hardware
No Nexgate account needed

What it can do:

Scan QR codes for specific event only
Show check-in confirmation
Display real-time count
Work offline

4. EVENT TYPES

One-Time Event

Description: Single date, fixed capacity

Use cases:

Product launches
Pop-up shops
Workshops
Concerts

Example:

Fashion Launch Party
March 15, 2025, 7:00 PM
Wynwood Gallery, Miami
$25 General, $50 VIP
100 capacity

Recurring Series

Description: Repeats weekly/monthly

Use cases:

Yoga classes
Networking meetups
Fitness bootcamps

Configuration:

Repeat: Weekly/Bi-weekly/Monthly
Days: Mon, Wed, Fri
End: Never/After X times/End date
Preview next 6 occurrences

Example:

Sunday Morning Yoga
Every Sunday, 8:00 AM
Started March 1, 2025
$25 per class
30 capacity per class

Multi-Day Event

Description: Multiple days, same ticket

Use cases:

Festivals
Retreats
Conferences

Features:

Same QR works all days
Track attendance per day
Allow re-entry each day

Example:

Wellness Retreat
March 15-17, 2025 (3 days)
Bali Resort
$450 (all 3 days)
50 capacity

Location Types

In-Person Only

Google Maps address
Hide address until 24-48h before
Parking info
Venue capacity

Online Only

Zoom/Google Meet/Custom
Link revealed after purchase
Unlimited or limited capacity
Recording access (optional)

Hybrid (Physical + Online)

Separate pricing for each
Different capacities
Different benefits
Independent tracking

5. TICKET SYSTEM

Per-Tier Pricing (Core Concept)

No global "free or paid" toggle!

Each tier independently decides: FREE or PAID

Creating Ticket Tiers

Every tier has:

Name - "VIP", "General", "Economy"
Pricing - ○ FREE or ○ PAID $[__]
Capacity - How many available
Benefits - What's included

Example: In-Person Event

HOST CREATES:

TIER 1: Economy
- Pricing: ● FREE
- Capacity: 30
- Benefits: Standing room, general entry

TIER 2: Regular
- Pricing: ● PAID $35
- Capacity: 20
- Benefits: Reserved seat, drink, gift bag

TIER 3: VIP
- Pricing: ● PAID $75
- Capacity: 10
- Benefits: Front row, meet & greet, merch

SYSTEM DISPLAYS:
"FREE & PAID OPTIONS"
"From FREE to $75"
Total capacity: 60

Example: Hybrid Event

PHYSICAL TICKETS:

TIER 1: Standard In-Person
- Pricing: ● PAID $40
- Capacity: 25
- Benefits: Entry, seating, refreshments

TIER 2: VIP In-Person
- Pricing: ● PAID $85
- Capacity: 10
- Benefits: Front row, meet & greet

ONLINE TICKETS:

TIER 1: Basic Virtual
- Pricing: ● FREE
- Capacity: Unlimited
- Benefits: Livestream only

TIER 2: Premium Virtual
- Pricing: ● PAID $20
- Capacity: 100
- Benefits: HD stream, recording, Q&A

SYSTEM DISPLAYS:
"Physical & Online Available"
Physical: $40-$85
Online: FREE or $20

Ticket Purchase Flow

Single Tier

1. Select tier: "VIP ($75)"
2. Quantity: 2
3. Enter names
4. Payment: $150
5. 2 unique QR codes sent

Mixed Tiers (Free + Paid)

1. Select "Economy (FREE)" × 2
2. Add "VIP ($75)" × 1
3. Enter 3 names
4. Payment: $75 (only VIP charged)
5. 3 unique QR codes sent

QR Code Structure

Each QR contains:

Unique ticket ID
Event ID
User ID
Tier ID
Cryptographic signature
Cannot be forged
Works offline

Special cases:

Multi-day: Same QR, multiple scans
Recurring: Class pack tracking
Transferred: New QR for new holder

6. HYBRID EVENTS & PRICING

Why Hybrid Matters

Physical ≠ Online

Different experiences
Different value
Different pricing

Host Setup

STEP 1: Choose ● Hybrid

STEP 2: Physical Tiers
Economy: FREE, 20 capacity
Premium: $50, 15 capacity

STEP 3: Online Tiers
Basic: FREE, Unlimited
Premium: $20, 50 capacity

Attendee View

STEP 1: Choose Type
● In-Person  ○ Virtual

STEP 2: Choose Tier
[If In-Person selected]
💚 Economy - FREE
⭐ Premium - $50

[If Virtual selected]
💻 Basic - FREE
💻 Premium - $20

Analytics Split

Physical: 30 attendees, $600 revenue
Online: 130 attendees, $860 revenue
Total: 160 attendees, $1,460 revenue

7. SCANNER SYSTEM (DEVICE LINKING)

Revolutionary Approach

Generate link → Open on ANY device → Scan

No app needed. No account needed.

Creating Scanner Links

EVENT DASHBOARD → [+ Add Scanner]

Device name: "Front Desk iPad"
Expires: ● After event  ○ Custom  ○ Never

[Generate Link]

RESULT:
Link: nexgate.app/scan/abc123xyz
QR code to share
Valid only for this event

Using Scanner

On ANY device:

Open link in browser
Camera permission requested
Point at ticket QR
Instant validation

Scanner shows:

┌─────────────────────┐
│ NEXGATE SCANNER     │
│ Beach Yoga - Mar 16 │
├─────────────────────┤
│ [CAMERA VIEW]       │
│ Point at QR code    │
├─────────────────────┤
│ 28/60 checked in    │
│ [Flash] [Search]    │
└─────────────────────┘

Successful scan:

✓ Emma Wilson
Ticket: #2847
Tier: VIP ($75)
First-time attendee! 🎉

Auto-advancing in 2s...

Features

Works Online:

Real-time validation
Live updates across devices
Full ticket details

Works Offline:

Cryptographic validation
Stores check-ins locally
Syncs when online
No degradation

Security:

Link auto-expires
Revoke anytime
Event-specific only
Activity tracking

Use Cases

Small Event:

Host uses phone
10 seconds setup

Medium Event:

3 volunteers with phones
Send link via SMS
Multiple entry points

Large Event:

5 iPads at entrances
Kiosk mode
Professional setup

Recurring Series:

Permanent iPad at studio
Never-expire link
Works every class

8. PRODUCT INTEGRATION

Why Products Matter

Events → Product sales Products → Event discovery Both → Network effects

Attaching Products

CREATE EVENT → Attach Products (max 5)

PRODUCT 1: Yoga Mat
- Regular: $65
- Badge: 💰 15% off for attendees
- Available: Before, during, after event
- Sale price: $55.25

PRODUCT 2: Workshop Recording
- Price: $10
- Badge: 🔓 Unlocked after attending
- Available: After event only

PRODUCT 3: Water Bottle
- Price: $15
- Badge: 🎁 Free with VIP ticket
- Available: At event (pickup)

Product Badges

🎫 Available at event - Buy at venue ⚡ Event exclusive - Attendees only 🎁 Free with ticket - Included in price 💰 Discounted - Special attendee pricing 🔓 Unlocked after - Access post-event ⏰ Limited time - Time-bound offer

Display on Event Page

Before event:

SHOP EVENT PRODUCTS

📸 Yoga Mat - $55.25 (15% off)
💰 Attendee discount
[Pre-Order]

📸 Recording - $10
🔓 Unlocked after you attend
[Learn More]

After event (attendees only):

EMAIL: "🎉 You've unlocked access!"

Workshop Recording - $10
Advanced Course - $50 (50% OFF)
Next Event VIP - $20

Code: BEACHYOGA15
Valid 48 hours

[Shop Now]

Impact

Events with products attached:

51% higher revenue
3x social sharing
Better retention

9. REVIEW SYSTEM

Collection Timeline

2 hours after event: "Quick rating ⭐" → 5-star tap

24 hours later: Full review request + incentives

1 week later: Final reminder

Review Form

RATE BEACH YOGA

Overall: ⭐⭐⭐⭐⭐ (required)

Quick ratings (optional):
Venue: ⭐⭐⭐⭐⭐
Instructor: ⭐⭐⭐⭐⭐
Organization: ⭐⭐⭐⭐☆
Value: ⭐⭐⭐⭐⭐

Tell us more: (optional)
[Amazing sunrise session...]

Add photos: [+] [+] [+]

Privacy:
● Public  ○ Anonymous  ○ Private

EARN:
✓ 50 points ($5 credit)
✓ 10% off next event
+ Add photos for 100 bonus

[Submit Review]

Display

⭐ 4.8 out of 5 (127 reviews)

BREAKDOWN:
⭐⭐⭐⭐⭐ ████████ 89%
⭐⭐⭐⭐☆ ███      8%
⭐⭐⭐☆☆ █        2%

MOST MENTIONED:
🌅 Great vibes (42)
🧘 Amazing instructor (38)

RECENT REVIEWS:
Emma Wilson ⭐⭐⭐⭐⭐
"The sunrise session was magical..."
📸📸📸
👍 12 helpful

↳ Host replied:
  "Thank you Emma! 🙏"

Host Response

NEW REVIEW notification

Emma: ⭐⭐⭐⭐⭐
"Amazing session..."

[Respond]

Your response:
[Thank you Emma! Hope to 
see you next Sunday!]

[Post Response]

10. PAYMENT & PAYOUT

When Attendee Buys

1. Select ticket ($75)
2. Enter payment
3. Charge immediately
4. Funds → Escrow
5. Confirmation sent

Escrow System

Purchase (Mar 1)
→ Funds in escrow (protected)

Event happens (Mar 16, 7pm)
→ Event completes

48 hours later (Mar 18, 7pm)
→ Funds released
→ Platform fee deducted (10%)
→ Net sent to host

Payout Calculation

Simple:

Gross: $1,000
Platform fee (10%): -$100
Net payout: $900

Deposited 48h after event

Mixed free + paid:

Free tickets: 40 (no revenue)
Paid tickets: 30 × $25 = $750

Platform fee on paid only: -$75
Net payout: $675

The 48-Hour Rule

Formula: Event End + 48 Hours = Payout

Examples:

Event ends Mar 16, 7pm → Payout Mar 18, 7pm
Multi-day ends Mar 17, 8pm → Payout Mar 19, 8pm
Recurring: Each class gets payout 48h after

Payout Dashboard

UPCOMING PAYOUTS:
Beach Yoga - Mar 16
Payout: Mar 18, 7pm
Amount: $945
Status: ⏰ 32 hours left

COMPLETED:
Sunset Yoga - Mar 9
Paid: Mar 11, 6:30pm
Amount: $612.50
Status: ✓ Deposited

Refunds

Host-initiated:

Select attendee
[Issue Refund]

Full refund: $75
Platform fee non-refundable
Host absorbs: $7.50

[Confirm]

Automatic (event cancelled):

All attendees refunded
Full amount + platform fee
Nexgate absorbs cost
Within 24 hours

11. COMPLETE USER JOURNEYS

Journey 1: Host Creates Hybrid Event

DAY 1 - CREATING:

1. Emma logs in
2. [Create Event]
3. Upload cover + 2 gallery photos
4. Title: "Beach Yoga & Sunset"
5. Category: Fitness
6. Location: ● Hybrid

7. Physical tiers:
   Economy: FREE, 20 cap
   Premium: $40, 15 cap

8. Online tiers:
   Basic: FREE, unlimited
   Premium: $15, 50 cap

9. Attach products:
   - Yoga mat (15% off)
   - Recording (unlock after)

10. [Publish]
11. Share on Instagram

Time: 12 minutes

DAY 14 - EVENT DAY:

4pm: Emma sets up
     Generates 2 scanner links
     Sends to iPad + volunteer phone

5pm: Event starts
     Physical: 28 check-ins
     Online: 119 joined stream

7pm: Event ends
     Total: 147 attendees

48 HOURS LATER:

7pm: Payout notification
     "$945 deposited"

Emma sees:
- 24 reviews (4.9 stars)
- 18 product purchases
- 43 social shares

Journey 2: Attendee Discovers & Attends

MONDAY:

Sarah scrolling feed
Sees event card:
"Beach Yoga - Mar 16"
"Emma +8 friends going"
"32/60 spots left"

Taps → Event page

EVENT PAGE:

Beautiful photos
4.9 stars, 127 reviews
Friend Emma attending

Options:
Physical Premium: $40
Virtual Premium: $15

Sarah: "Can't go in person but $15 virtual!"
Selects Virtual Premium × 1

CHECKOUT:

Apple Pay: $15
*Tap*
✓ Done!

Ticket with QR sent
Add to calendar
Meeting link (1h before)

SUNDAY 5PM:

Sarah joins Zoom
130 people online
Instructor on beach

Follows along 90 mins
Asks question in Q&A
Downloads recording after

2 HOURS LATER:

"Rate your experience ⭐"
Sarah: 5 stars

"Add details?"
"Loved virtual option! 
Instructor amazing! 🧘‍♀️"

Earns 150 points

Email: "Unlocked access!"
- Recording: $10
- Advanced course: 50% off

Sarah buys recording

12. TECHNICAL REQUIREMENTS

Performance

Load times:

Event page: < 2s
Search: < 1s
Scanner: < 500ms
Payment: < 3s

Scalability:

10k concurrent users
1k simultaneous purchases
500 simultaneous scans

Availability:

99.9% uptime
Zero-downtime deploys
< 4h recovery time

Security

Authentication:

OAuth (Google, Facebook, Apple)
JWT tokens
2FA (optional)

Data Protection:

AES-256 encryption at rest
TLS 1.3 in transit
PCI DSS compliant
GDPR compliant

QR Security:

SHA-256 signed
Offline validation
Tamper-proof
Revocable

Mobile

Optimization:

Mobile-first design
Touch-friendly (44×44px buttons)
Works on 3G/4G
Offline scanner
PWA support

Browser support:

Chrome 90+
Safari 14+
Firefox 88+
Mobile (iOS 14+, Android 8+)

13. BUSINESS RULES

Capacity

Hard limits:

Cannot oversell
Atomic transactions
Per-tier tracking
Sold-out states

Ticket Transfers

Allowed:

Before event starts
Unlimited transfers
New QR for recipient
Old QR invalidated

Not allowed:

During event
After event

Check-In Rules

Standard:

One scan per ticket
Mark checked in
Prevent duplicates

Multi-day:

Same QR all days
Track per day
Allow daily re-entry

Recurring:

Class packs tracked
"Class 3 of 10 used"
Monthly unlimited

Refund Policies

Host options:

Full refund anytime
Full until X days before
Partial after deadline
No refunds

Automatic:

Event cancelled → Full refund
Platform absorbs cost

14. SUCCESS METRICS

Platform Growth

Targets (Year 1):

Month 1: 50 events, 500 tickets
Month 6: 500 events, 10k tickets
Month 12: 2k events, 50k tickets

Key Metrics

Engagement:

View → purchase: 15%+
Repeat attendees: 40%+
Review rate: 40%+
Social share: 20%+

Revenue:

GMV growth
Platform revenue (10% of GMV)
Avg ticket price
Product attachment impact: +30% revenue

Quality:

Event rating: 4.5+ avg
Host retention: 60%+ create 2nd event
Scanner success: 99%+
Uptime: 99.9%+

15. IMPLEMENTATION ROADMAP

Phase 1: MVP (Months 1-3)

Must-Have:

Event creation (one-time + recurring)
Hybrid pricing (physical + online)
Per-tier pricing (free + paid mix)
Multiple ticket purchase
Unique QR per ticket
Gallery (3 photos minimum)
Device linking scanner
48-hour payout
Basic reviews
Product attachment (up to 5)
Feed integration

Success:

50 events
500 tickets sold
4.0+ rating
<5% refunds

Phase 2: Enhanced (Months 4-6)

Add:

Multi-day events
Advanced analytics
Ticket transfer
Review filters
Host response to reviews
Attendee messaging
Early bird pricing
Group discounts

Success:

200 events/month
30% hybrid events
50% review rate

Phase 3: Scale (Months 7-12)

Add:

Class packs (10-class bundles)
Monthly passes
Multiple languages
International currency
Advanced search
API access
White-label options

Success:

1,000+ events/month
50,000+ tickets/month
4.5+ avg rating
Profitable

CONCLUSION

What Makes Nexgate Different

The Formula:

Social Commerce + Events + Community = Network Effects

Why It Works:

Events drive product discovery
Products drive event attendance
Community amplifies both
Network strengthens with each interaction

The Flywheel:

Host creates event
→ Attaches products
→ Shares to feed
→ Friends see & attend
→ Buy products
→ Leave reviews
→ More social proof
→ More attendees
→ Host creates more events
→ REPEAT

Next Steps

Build MVP (Months 1-3)
Beta with 50 hosts
Iterate based on feedback
Scale to 1,000+ hosts
Become #1 social commerce event platform

END OF DOCUMENT

Last updated: November 2024 Version: 2.0 - Simplified

Complete Product Requirements & Guidelines Document

1. PLATFORM OVERVIEW

What is Nexgate Events?

The Problem We Solve

The Nexgate Solution

2. CORE PHILOSOPHY

The 7 Unbreakable Laws

1. One Ticket = One Unique QR Code

2. 48-Hour Payout Rule

3. Social Commerce First

4. Hybrid Events, Hybrid Pricing

5. Per-Tier Pricing Freedom

6. Device Linking for Scanners

7. Gallery is Required

3. USER ROLES

Host (Event Creator)

Attendee

Scanner Device (No Account)

4. EVENT TYPES

One-Time Event

Recurring Series

Multi-Day Event

Location Types

In-Person Only

Online Only

Hybrid (Physical + Online)

5. TICKET SYSTEM

Per-Tier Pricing (Core Concept)

Creating Ticket Tiers

Example: In-Person Event

Example: Hybrid Event

Ticket Purchase Flow

Single Tier

Mixed Tiers (Free + Paid)

QR Code Structure

6. HYBRID EVENTS & PRICING

Why Hybrid Matters

Host Setup

Attendee View

Analytics Split

7. SCANNER SYSTEM (DEVICE LINKING)

Revolutionary Approach

Creating Scanner Links

Using Scanner

Features

Use Cases

8. PRODUCT INTEGRATION

Why Products Matter

Attaching Products

Product Badges

Display on Event Page

Impact

9. REVIEW SYSTEM

Collection Timeline

Review Form

Display

Host Response

10. PAYMENT & PAYOUT

When Attendee Buys

Escrow System

Payout Calculation

The 48-Hour Rule

Payout Dashboard

Refunds

11. COMPLETE USER JOURNEYS

Journey 1: Host Creates Hybrid Event

Journey 2: Attendee Discovers & Attends

12. TECHNICAL REQUIREMENTS

Performance

Security

Mobile

13. BUSINESS RULES

Capacity

Ticket Transfers

Check-In Rules

Refund Policies

14. SUCCESS METRICS

Platform Growth

Key Metrics

15. IMPLEMENTATION ROADMAP