NEXGATE EVENT MANAGEMENT PLATFORM

Version: 3.0 
 Last Updated: November 2024 
 Document Owner: Product Team 
 
 1. PLATFORM OVERVIEW 
 What is Nexgate Events? 
 A social commerce-integrated event management platform where events and products live together in one ecosystem. 
 The Problem We Solve 
 For Hosts: 
 
 Slow payouts (5-7 days) 
 High fees (8-15%) 
 Events disconnected from products 
 Complex ticket management 
 Limited check-in devices 
 
 For Attendees: 
 
 Events discovered through spam 
 Tickets scattered everywhere 
 Can't see which friends are going 
 No product connection 
 
 The Nexgate Solution 
 For Hosts: 
 
 ✅ 48-hour payout (fastest in industry) 
 ✅ 10% platform fee (transparent) 
 ✅ Link products to events (unlimited) 
 ✅ Simple per-tier pricing 
 ✅ Unlimited scanner devices 
 ✅ Coupon code system 
 ✅ Social feed discovery 
 
 For Attendees: 
 
 ✅ Discover through friends 
 ✅ One QR per ticket 
 ✅ Shop event products 
 ✅ Hybrid options (physical/online) 
 ✅ Mix free & paid tickets 
 ✅ Use coupon codes 
 
 
 2. CORE PHILOSOPHY 
 The 7 Unbreakable Laws 
 1. One Ticket = One Unique QR Code 
 Every ticket has its own cryptographically signed QR code. Prevents fraud, perfect tracking, works offline. 
 2. 48-Hour Payout Rule 
 Host receives money 48 hours after event ends. Period. 
 3. Social Commerce First 
 Events ARE products. They live in the same feed. Events drive product sales, products drive event attendance. 
 4. Hybrid Events, Hybrid Pricing 
 Physical ≠ Online. Different experiences = different prices. 
 5. Per-Tier Pricing Freedom 
 Each tier decides: FREE or PAID. No global toggle. Mix freely. 
 6. Device Linking for Scanners 
 No accounts needed. Generate link → Scan with any device → Revoke anytime. 
 7. Gallery is Required 
 Minimum 3 photos. Events with photos get 3x more bookings. 
 
 3. USER ROLES 
 Host (Event Creator) 
 What they can do: 
 
 Create/edit/delete events 
 Set ticket pricing & tiers 
 Link unlimited products 
 Generate scanner links 
 Create coupon codes 
 View analytics 
 Receive payouts 
 Respond to reviews 
 
 Attendee 
 What they can do: 
 
 Browse/search events 
 Purchase tickets (with coupons) 
 Transfer tickets 
 Check-in with QR 
 Leave reviews 
 Shop event products 
 Share events 
 
 Scanner Device (No Account) 
 What it is: 
 
 Any device with scanner link 
 No Nexgate account needed 
 
 What it can do: 
 
 Scan QR codes (specific event only) 
 Show check-in confirmation 
 Display real-time count 
 Work offline 
 
 
 4. EVENT TYPES 
 One-Time Event 
 Single date, fixed capacity. 
 Use cases: Product launches, pop-ups, workshops, concerts 
 Example: 
 Fashion Launch Party
March 15, 2025, 7:00 PM
Wynwood Gallery, Miami
$25 General, $50 VIP
100 capacity
 
 Recurring Series 
 Repeats weekly/monthly. 
 Use cases: Yoga classes, networking meetups, bootcamps 
 Configuration: 
 
 Repeat: Weekly/Bi-weekly/Monthly 
 Days: Mon, Wed, Fri 
 End: Never/After X times/End date 
 
 Example: 
 Sunday Morning Yoga
Every Sunday, 8:00 AM
$25 per class
30 capacity per class
 
 How Recurring Payments Work 
 Pay-Per-Class Model: 
 Each class is a separate purchase with its own ticket. 
 USER BUYS TICKETS:

March 16 class → $25 → QR Code #1
March 23 class → $25 → QR Code #2 
March 30 class → $25 → QR Code #3

Each ticket = unique QR code
Each purchase = separate transaction
Each class = separate payout 48h after
 
 Why different QR codes? 
 
 Clear separation (each class is distinct) 
 Works offline (no database lookup needed) 
 Prevents fraud (can't reuse old ticket) 
 Easy refunds (refund specific class) 
 Simple transfers (transfer one class) 
 Better tracking (attendance per class) 
 
 User Experience: 
 Tickets grouped in wallet by series: 
 ┌─────────────────────────────────────┐
│ SUNDAY MORNING YOGA SERIES │
├─────────────────────────────────────┤
│ Upcoming classes you purchased: │
│ │
│ ✓ March 16 · 8:00 AM │
│ [View QR Code] │
│ │
│ ○ March 23 · 8:00 AM │
│ [View QR Code] │
│ │
│ ○ March 30 · 8:00 AM │
│ [View QR Code] │
└─────────────────────────────────────┘

Smart features:
- Grouped by series name
- Highlights today's class
- Reminders show correct QR
- "Class 1 of 3 you purchased"
 
 Host Dashboard: 
 SUNDAY MORNING YOGA (Recurring)

Next 6 classes:
━━━━━━━━━━━━━━━━━━
March 16 · $25 · 12/30 sold
March 23 · $25 · 18/30 sold
March 30 · $25 · 20/30 sold
April 6 · $25 · 25/30 sold
April 13 · $25 · 30/30 sold
April 20 · $25 · 30/30 sold

Revenue per class
Payout 48h after each class
 
 Future Enhancement (Phase 2): 
 
 Class packs: 10-class pack for $200 
 Monthly unlimited: $99/month subscription 
 Same QR for packs (use anytime) 
 
 Multi-Day Event 
 Multiple consecutive days, same ticket. 
 Use cases: Festivals, retreats, conferences 
 Features: 
 
 Same QR works all days 
 Track attendance per day 
 Allow re-entry each day 
 
 Example: 
 Wellness Retreat
March 15-17, 2025 (3 days)
Bali Resort
$450 (all 3 days)
50 capacity
 
 Location Types 
 In-Person Only 
 
 Google Maps address (always visible) 
 Parking info (optional) 
 Venue capacity 
 
 Online Only 
 
 Zoom/Google Meet/Custom 
 Link revealed after purchase 
 Unlimited or limited capacity 
 
 Hybrid (Physical + Online) 
 
 Separate pricing for each 
 Different capacities 
 Different benefits 
 Independent tracking 
 
 
 5. TICKET SYSTEM 
 Per-Tier Pricing (Core Concept) 
 Each tier independently decides: FREE or PAID 
 No global toggle. Maximum flexibility. 
 Creating Ticket Tiers 
 Every tier has: 
 
 Name - "VIP", "General", "Economy" 
 Pricing - ○ FREE or ○ PAID $[__] 
 Capacity - How many available 
 Description - What's included 
 
 Example: In-Person Event 
 HOST CREATES:

TIER 1: Economy
- Pricing: ● FREE
- Capacity: 30
- Description: Standing room, general entry

TIER 2: Regular
- Pricing: ● PAID $35
- Capacity: 20
- Description: Reserved seat, drink, gift bag

TIER 3: VIP
- Pricing: ● PAID $75
- Capacity: 10
- Description: Front row, meet & greet, merch

SYSTEM DISPLAYS:
"FREE & PAID OPTIONS"
"From FREE to $75"
Total: 60 tickets
 
 Example: Hybrid Event 
 PHYSICAL TICKETS:

TIER 1: Standard In-Person
- ● PAID $40 · 25 capacity
- Entry, seating, refreshments

TIER 2: VIP In-Person
- ● PAID $85 · 10 capacity
- Front row, meet & greet

ONLINE TICKETS:

TIER 1: Basic Virtual
- ● FREE · Unlimited
- Livestream only

TIER 2: Premium Virtual
- ● PAID $20 · 100 capacity
- HD stream, recording, Q&A
 
 Ticket Purchase Flow 
 Single Tier Purchase 
 1. Select tier: "VIP ($75)"
2. Quantity: 2
3. Enter names for each
4. Apply coupon (optional)
5. Payment: $150
6. 2 unique QR codes sent
 
 Mixed Tier Purchase 
 1. Select "Economy (FREE)" × 2
2. Add "VIP ($75)" × 1
3. Enter 3 names
4. Apply coupon: "FRIEND20" (-$15)
5. Payment: $60
6. 3 unique QR codes sent
 
 QR Code Structure 
 Each QR contains: 
 
 Unique ticket ID 
 Event ID 
 User ID 
 Tier ID 
 Cryptographic signature 
 Cannot be forged 
 Works offline 
 
 
 6. HYBRID EVENTS & PRICING 
 Why Hybrid Matters 
 Physical ≠ Online = Different pricing 
 Host Setup 
 STEP 1: Choose ● Hybrid

STEP 2: Physical Tiers
Economy: FREE, 20 capacity
Premium: $50, 15 capacity

STEP 3: Online Tiers
Basic: FREE, Unlimited
Premium: $20, 50 capacity
 
 Attendee Selection 
 STEP 1: Choose Type
● In-Person ○ Virtual

STEP 2: Choose Tier
[Based on selection]

Physical:
💚 Economy - FREE
⭐ Premium - $50

Virtual:
💻 Basic - FREE
💻 Premium - $20
 
 
 7. SCANNER SYSTEM (DEVICE LINKING) 
 How It Works 
 Generate link → Open on ANY device → Scan 
 No app. No account. Any device. 
 Creating Scanner Links 
 EVENT DASHBOARD → [+ Add Scanner]

Device name: "Front Desk iPad"
Expires: ● After event ○ Custom

[Generate Link]

→ Link: nexgate.app/scan/abc123xyz
→ QR code to share
→ Valid for this event only
 
 Using Scanner 
 On ANY device: 
 
 Open link in browser 
 Camera permission 
 Point at ticket QR 
 Instant validation 
 
 Scanner Interface: 
 ┌─────────────────────┐
│ NEXGATE SCANNER │
│ Beach Yoga - Mar 16 │
├─────────────────────┤
│ [CAMERA VIEW] │
│ Point at QR code │
├─────────────────────┤
│ 28/60 checked in │
└─────────────────────┘
 
 Success: 
 ✓ Emma Wilson
Ticket: #2847
Tier: VIP ($75)
First-time! 🎉
 
 Features 
 Works Online: 
 
 Real-time validation 
 Live updates 
 Full details 
 
 Works Offline: 
 
 Cryptographic validation 
 Local storage 
 Syncs when online 
 
 Security: 
 
 Auto-expires 
 Revoke anytime 
 Event-specific 
 Activity tracking 
 
 
 8. PRODUCT INTEGRATION (SIMPLIFIED) 
 Link Products to Events 
 Attach products from your shop or any shop on Nexgate. Unlimited products. 
 Adding Products 
 EVENT DASHBOARD → Products Tab

[+ Add Product from My Shop]
[+ Add by Product Link]

OPTION 1: From Your Shop
→ Browse your products
→ Select any/all
→ [Add Selected]

OPTION 2: By Link
→ Paste: nexgate.com/products/yoga-mat
→ System fetches details
→ [Add Product]
 
 Managing Products 
 ATTACHED PRODUCTS (12):

📸 Yoga Mat - $65
 From: @yogagear
 [Remove]

📸 Water Bottle - $15
 From: Your Shop
 [Remove]

[+ Add More Products]

Can add/remove anytime:
✓ Before event
✓ During event
✓ After event
 
 Display to Attendees 
 On Event Page: 
 EVENT MARKETPLACE

📸 Yoga Mat - $65
 by @yogagear
 [View Product]

📸 Water Bottle - $15
 by @sunstudio
 [View Product]

📸 Workshop Recording - $10
 by @sunstudio
 [View Product]

+ View All Products (9 more)

[Browse Event Marketplace →]
 
 Shows first 3-5 products, then "View All" 
 Event Marketplace Page: 
Full grid of all attached products (unlimited) 
 That's It! 
 Simple rules: 
 
 ✅ Attach unlimited products 
 ✅ Yours or others' shops 
 ✅ Add/remove anytime 
 ✅ No timing restrictions 
 ✅ Display on event page 
 ✅ Users shop when they want 
 
 
 9. COUPON SYSTEM (NEW!) 
 Generate Discount Codes 
 Create coupon codes for ticket discounts. 
 Creating Coupons 
 EVENT DASHBOARD → Coupons Tab

[+ Create New Coupon]

┌─────────────────────────────────────┐
│ CREATE COUPON │
├─────────────────────────────────────┤
│ Coupon code: │
│ [EARLYBIRD2025] │
│ │
│ Discount type: │
│ ● Percentage: [20]% │
│ ○ Fixed amount: $[__] │
│ │
│ Applies to: │
│ ☑️ All ticket tiers │
│ ☐ Specific tiers only │
│ │
│ Usage limit: │
│ ● Unlimited uses │
│ ○ Limited: [100] total uses │
│ ○ One use per customer │
│ │
│ Valid period: │
│ Start: [March 1, 2025] │
│ End: [March 10, 2025] │
│ ○ No expiration │
│ │
│ [Create Coupon] │
└─────────────────────────────────────┘
 
 Managing Coupons 
 ACTIVE COUPONS (3):

┌─────────────────────────────────────┐
│ EARLYBIRD2025 │
│ 20% off all tickets │
│ Used: 23 times │
│ Valid until: Mar 10 │
│ [Copy Code] [Edit] [Disable] │
└─────────────────────────────────────┘

┌─────────────────────────────────────┐
│ FRIEND50 │
│ $5 off all tickets │
│ Used: 7/50 times │
│ No expiration │
│ [Copy Code] [Edit] [Disable] │
└─────────────────────────────────────┘

┌─────────────────────────────────────┐
│ VIP100 │
│ $10 off VIP tier only │
│ Used: 2/10 times │
│ Valid until: Mar 15 │
│ [Copy Code] [Edit] [Disable] │
└─────────────────────────────────────┘
 
 Attendee Using Coupon 
 CHECKOUT

Order Summary:
VIP Ticket × 1 $75.00

Have a coupon code?
[EARLYBIRD2025 ] [Apply]

✓ Coupon applied: EARLYBIRD2025
Discount (20%): -$15.00
────────────────────────────────
Total: $60.00

[Complete Purchase - $60]
 
 Sharing Coupons 
 EARLYBIRD2025

[Copy Code] → "Copied!"

Share via:
[📧 Email] [📱 SMS] [📋 Copy Link]

Direct link with coupon:
nexgate.com/events/beach-yoga?coupon=EARLYBIRD2025
 
 Coupon Analytics 
 COUPON PERFORMANCE

EARLYBIRD2025:
- Uses: 23
- Discount given: $345
- Revenue generated: $1,380
- Conversion boost: +15%

Top performers:
1. EARLYBIRD2025 (23 uses)
2. FRIEND50 (7 uses)
3. VIP100 (2 uses)
 
 
 10. REVIEW SYSTEM 
 Collection Timeline 
 2 hours after event: 
"Quick rating ⭐" → Tap 5 stars 
 24 hours later: 
Full review request + incentives 
 1 week later: 
Final reminder 
 Review Form 
 RATE BEACH YOGA

Overall: ⭐⭐⭐⭐⭐ (required)

Quick ratings (optional):
Venue: ⭐⭐⭐⭐⭐
Instructor: ⭐⭐⭐⭐⭐
Organization: ⭐⭐⭐⭐☆

Tell us more: (optional)
[Amazing sunrise session...]

Add photos: [+] [+] [+]

Privacy:
● Public ○ Anonymous ○ Private

EARN:
✓ 50 points ($5 credit)
✓ 10% off next event
+ Photos: 100 bonus points

[Submit Review]
 
 Display 
 ⭐ 4.8 out of 5 (127 reviews)

BREAKDOWN:
⭐⭐⭐⭐⭐ ████████ 89%
⭐⭐⭐⭐☆ ███ 8%

MOST MENTIONED:
🌅 Great vibes (42)
🧘 Amazing instructor (38)

REVIEWS:

Emma Wilson ⭐⭐⭐⭐⭐
"Magical sunrise session..."
📸📸📸
👍 12 helpful

↳ Host: "Thank you Emma! 🙏"
 
 
 11. PAYMENT & PAYOUT 
 When Attendee Buys 
 1. Select ticket
2. Apply coupon (optional)
3. Enter payment
4. Charge immediately
5. Funds → Escrow
6. Confirmation sent
 
 Escrow System 
 Purchase → Escrow → Event Completes → Wait 48h → Payout

Timeline:
Mar 1: Ticket bought ($75) → Escrow
Mar 16: Event ends (7pm)
Mar 18: Payout (7pm, 48h later)
 
 The 48-Hour Rule 
 Event End Time + 48 Hours = Payout 
 Payout Calculation 
 SIMPLE:
Gross: $1,000
Platform fee (10%): -$100
Net: $900

MIXED FREE + PAID:
Free: 40 tickets (no revenue)
Paid: 30 × $25 = $750
Fee (on paid only): -$75
Net: $675

WITH COUPONS:
Gross: $1,500
Coupons used: -$200
Platform fee (10% of $1,300): -$130
Net: $1,170
 
 Payout Dashboard 
 UPCOMING:
Beach Yoga - Mar 16
Payout: Mar 18, 7pm
Amount: $945
Status: ⏰ 32h left

COMPLETED:
Sunset Yoga - Mar 9
Paid: Mar 11, 6:30pm
Amount: $612.50
Status: ✓ Deposited
 
 Refunds 
 Host-initiated: 
 
 Full refund to attendee 
 Platform fee non-refundable 
 Host absorbs fee cost 
 
 Automatic (event cancelled): 
 
 All attendees refunded 
 Full amount + platform fee 
 Nexgate absorbs cost 
 Within 24 hours 
 
 
 12. NOTIFICATION SYSTEM 
 Philosophy 
 Simple, smart, not annoying. 
 Only send notifications that matter. Automatic reminders based on event timing. 
 Attendance Confirmation (Optional) 
 Host can enable: 
 EVENT SETTINGS → Attendee Management

☑️ Request attendance confirmation
Send [3] days before event

Attendees confirm they're coming
Host sees who confirmed vs pending
 
 Attendee receives: 
 ┌─────────────────────────────────────┐
│ CONFIRM YOUR ATTENDANCE │
├─────────────────────────────────────┤
│ Beach Yoga - March 16, 5pm │
│ │
│ Are you still coming? │
│ │
│ [✓ Yes, I'm Coming] │
│ [✗ Can't Make It] │
└─────────────────────────────────────┘
 
 Host Dashboard: 
 ATTENDANCE TRACKER

Total tickets: 30

✓ Confirmed: 22 people
⏳ Pending: 5 (no response)
✗ Can't attend: 3 people

Expected: ~73% attendance

[Send Reminder to Pending]
 
 Benefits: 
 
 Host plans better (food, materials, space) 
 Reduces no-shows 
 Professional event management 
 
 Reminder Schedule (Automatic) 
 Smart formula based on event timing: 
 IF event is 2-7 DAYS AWAY:
→ 1 day before
→ 1 hour before

IF event is 8-30 DAYS AWAY:
→ 1 week before
→ 1 day before
→ 1 hour before

IF event is 30+ DAYS AWAY:
→ 2 weeks before
→ 1 week before
→ 1 day before
→ 1 hour before

IF event is SAME DAY:
→ 1 hour before only
 
 Rules: 
 
 Always: 1 hour before (critical) 
 If time allows: 1 day before 
 If far out: 1 week before 
 If very far: 2 weeks before 
 Maximum: 4 reminders total 
 Minimum: 1 reminder (1h before) 
 
 Adaptive Reminders 
 System adjusts based on purchase timing: 
 Event: March 30 (30 days away)

User A buys March 1:
→ 2 weeks, 1 week, 1 day, 1h reminders

User B buys March 28 (2 days before):
→ 1 day, 1h reminders only

User C buys March 30 (same day):
→ 1h reminder only

Each user gets only relevant reminders
 
 Notification Timeline 
 Before Event: 
 [X days before] (if host enabled)
"Confirm your attendance"
[Yes, I'm Coming] [Can't Make It]

[Auto-calculated]
"Beach Yoga is next week!"

[1 day before]
🔔 Beach Yoga tomorrow at 5pm!
📍 1234 Ocean Drive, Miami Beach
🚗 Street parking ($2/hr)
[View Ticket] [Get Directions]

[1 hour before]
🔔 Beach Yoga starts in 1 hour!
⏰ 5:00 PM - Don't be late!
[View Your Ticket QR]
 
 After Event: 
 [2 hours after]
"How was Beach Yoga? ⭐"
Tap to rate: ⭐⭐⭐⭐⭐
Earn 50 points!

[24 hours after]
"Leave a review (earn 50 points)"
[Write Review]
 
 Total Notifications Per Attendee 
 Minimum (same-day event): 
 
 1h before reminder 
 Rate request (2h after)
Total: 2 notifications 
 
 Typical (1-week advance): 
 
 1 day before reminder 
 1h before reminder 
 Rate request (2h after)
Total: 3 notifications 
 
 Maximum (1+ month advance): 
 
 Confirmation request (if host enabled) 
 2 weeks before 
 1 week before 
 1 day before 
 1h before 
 Rate request (2h after)
Total: 6 notifications 
 
 Host Notifications 
 Sales Activity: 
 "New ticket sale! 🎉"
Sarah Chen · Premium ($40)
Total: 23/30 tickets

[View Dashboard]
 
 Sold Out: 
 "Beach Yoga is SOLD OUT! 🔥"
30/30 tickets · $1,200 gross

[View Analytics]
 
 New Review: 
 "New 5-star review! ⭐"
Emma: "Amazing sunrise session..."

[View Review] [Respond]
 
 Payout Ready: 
 "💰 Your payout is ready!"
$945 from Beach Yoga

[View Details]
 
 Host Controls 
 EVENT SETTINGS → Notifications

ATTENDANCE CONFIRMATION:
○ Disabled
● Enabled: Send [3] days before

REMINDER SCHEDULE:
● Automatic (smart formula) ← Default
○ Custom schedule

POST-EVENT:
☑️ Request rating (2h after)
☑️ Request review (24h after)

[Save Settings]
 
 User Notification Settings 
 NOTIFICATION PREFERENCES

Event Reminders:
☑️ Smart reminders (recommended)
☐ Disable all except 1h before

Review Requests:
☑️ After attending events
☐ Disable review requests

Friend Activity:
☑️ When friends create events
☑️ When friends buy tickets

Cannot disable:
- 1h before event (critical)

[Save Preferences]
 
 Anti-Spam Rules 
 Frequency Caps: 
 
 Max 4 reminders per event 
 No more than 2 notifications per day 
 24h+ between marketing notifications 
 
 Smart Batching: 
If multiple events same day: 
 "You have 3 events tomorrow 🗓️"
- Beach Yoga · 5pm
- Pottery Class · 7pm
- Food Festival · 8pm

[View All Tickets]
 
 
 13. USER JOURNEYS 
 Journey 1: Host Creates Event 
 1. Emma logs in
2. [Create Event]
3. Upload 3 photos
4. Title: "Beach Yoga"
5. Category: Fitness
6. Location: ● Hybrid
7. Physical: FREE (20) + $40 (15)
8. Online: FREE (∞) + $15 (50)
9. Link products: Yoga mat, recording
10. Create coupon: "EARLY20" (20% off)
11. [Publish]
12. Share on Instagram

Time: 12 minutes
 
 EVENT DAY:
- Generate 2 scanner links
- Send to iPad + volunteer
- 28 physical checked in
- 119 online joined
- Event ends successfully
 
 48 HOURS LATER:
- Payout: $945 deposited
- 24 reviews (4.9 stars)
- 18 product purchases
 
 Journey 2: Attendee Discovers & Attends 
 Sarah scrolling feed
→ "Beach Yoga - Emma +8 friends going"
→ Taps event

Event page:
→ Beautiful photos
→ 4.9 stars
→ Virtual Premium: $15

Checkout:
→ Apply coupon: "EARLY20"
→ $15 → $12
→ Apple Pay
→ Done!

Event day:
→ Zoom link opens
→ 130 people online
→ 90-min session
→ Downloads recording

2 hours later:
→ "Rate ⭐"
→ 5 stars
→ Earns 150 points
→ Buys recording: $10
 
 
 14. TECHNICAL REQUIREMENTS 
 Performance 
 
 Event page: < 2s 
 Search: < 1s 
 Scanner: < 500ms 
 Payment: < 3s 
 
 Scalability 
 
 10k concurrent users 
 1k simultaneous purchases 
 500 simultaneous scans 
 
 Availability 
 
 99.9% uptime 
 Zero-downtime deploys 
 < 4h recovery 
 
 Security 
 
 OAuth login 
 JWT tokens 
 AES-256 encryption 
 TLS 1.3 
 PCI DSS compliant 
 GDPR compliant 
 SHA-256 QR signing 
 
 Mobile 
 
 Mobile-first design 
 Works on 3G/4G 
 Offline scanner 
 PWA support 
 iOS 14+, Android 8+ 
 
 
 15. BUSINESS RULES 
 Capacity 
 
 Cannot oversell 
 Atomic transactions 
 Per-tier tracking 
 Sold-out states 
 
 Ticket Transfers 
 Allowed: 
 
 Before event starts 
 Unlimited transfers 
 New QR for recipient 
 
 Not allowed: 
 
 During/after event 
 
 Check-In Rules 
 Standard: One scan
 Multi-day: Same QR all days
 Recurring: Track class usage 
 Coupon Rules 
 Validation checks: 
 
 Code exists 
 Not expired 
 Usage limit not reached 
 Applies to selected tickets 
 Can be combined? (host setting) 
 
 Refund Policies 
 Host options: 
 
 Full refund anytime 
 Full until X days before 
 Partial after deadline 
 No refunds 
 
 
 16. SUCCESS METRICS 
 Platform Growth (Year 1) 
 
 Month 1: 50 events, 500 tickets 
 Month 6: 500 events, 10k tickets 
 Month 12: 2k events, 50k tickets 
 
 Key Metrics 
 Engagement: 
 
 View → purchase: 15%+ 
 Repeat attendees: 40%+ 
 Review rate: 40%+ 
 Social share: 20%+ 
 Coupon usage: 25%+ 
 
 Revenue: 
 
 GMV growth 
 Platform revenue (10%) 
 Avg ticket price 
 Product revenue: +30% 
 
 Quality: 
 
 Event rating: 4.5+ 
 Host retention: 60%+ 
 Scanner success: 99%+ 
 Uptime: 99.9%+ 
 
 
 17. IMPLEMENTATION ROADMAP 
 Phase 1: MVP (Months 1-3) 
 Build: 
 
 Event creation (all types) 
 Hybrid pricing 
 Per-tier pricing (free+paid) 
 Multiple ticket purchase 
 Unique QR per ticket 
 Gallery (3 photos min) 
 Device linking scanner 
 Product attachment (unlimited) 
 Coupon system 
 48-hour payout 
 Basic reviews 
 Feed integration 
 
 Success: 
 
 50 events 
 500 tickets 
 4.0+ rating 
 
 Phase 2: Enhanced (Months 4-6) 
 Add: 
 
 Advanced analytics 
 Ticket transfer 
 Review filters 
 Host responses 
 Attendee messaging 
 Advanced coupons (tiered, bundled) 
 Product marketplace analytics 
 
 Success: 
 
 200 events/month 
 30% hybrid adoption 
 50% review rate 
 
 Phase 3: Scale (Months 7-12) 
 Add: 
 
 Class packs 
 Monthly passes 
 Multi-language 
 International currency 
 API access 
 White-label 
 
 Success: 
 
 1,000+ events/month 
 50,000+ tickets/month 
 Profitable 
 
 
 CONCLUSION 
 What Makes Nexgate Different 
 The Formula: 
 Social Commerce + Events = Network Effects
 
 The Flywheel: 
 Host creates event
→ Links products
→ Creates coupons
→ Shares to feed
→ Friends discover
→ Use coupons
→ Buy tickets
→ Shop products
→ Leave reviews
→ More social proof
→ REPEAT
 
 Key Advantages 
 
 48-hour payout - Fastest in industry 
 Unlimited products - Any shop on platform 
 Coupon system - Built-in marketing tool 
 Device linking - Unlimited scanners 
 Per-tier pricing - Mix free + paid freely 
 Hybrid events - Physical + online pricing 
 Social discovery - Friends drive attendance 
 
 Next Steps 
 
 Build MVP (3 months) 
 Beta with 50 hosts 
 Iterate & improve 
 Scale to 1,000+ hosts 
 Dominate social commerce events 
 
 
 END OF DOCUMENT 
 Version: 3.0 - Simplified & Focused 
 Last Updated: November 2024